February 5, 2015

Today’s retailers are increasingly going high tech, embracing the latest technologies to further elevate the in-store shopping experience. This trend is especially evident in the beauty and fashion space — and for good reason. Such technologies enable shoppers to easily “try before they buy” and quickly access product information.

February 5, 2015

This year’s hot beauty look is all about balance, with beauty mavens selecting a natural, no-makeup look on the skin, paired with a bold eye — especially a bold brow.

December 11, 2014

The 1990s are long over, and so is the thin eyebrow trend that came with it. “It’s a big brow boom right now. It is really a good time to be in the brow business,” Joey Healy, a prominent eyebrow stylist who is a favorite among celebrities and companies, told Drug Store News.

December 11, 2014

Understanding the importance of consumer education to drive sales of at-home beauty devices, earlier this year market leader Clarisonic opened its first brand installation within Macy’s Union Square location in San Francisco.

December 11, 2014

There’s a shift happening within the ethnic beauty market — specifically in the hair care segment — as competition in the category becomes more intense and as multicultural beauty marketers increasingly recognize the importance of breaking the borders between general and multicultural beauty.

December 11, 2014

Girls don’t poop. At least that’s what we want guys to believe and, thanks to Poo-Pourri, we can still hide the truth.

October 15, 2014

Despite an economic improvement, consumer optimism still leaves something to be desired, and wallets remain close to the vest. This has impacted the often-pricey shave segment, but manufacturers are eagerly turning to value and innovation to spur growth.

October 15, 2014

 Just when you thought the shave segment had seen it all, Procter & Gamble’s Gillette made waves earlier this year when it launched its new Fusion ProGlide with FlexBall technology.

October 15, 2014

Somersets, a line of shaving and skin care products, is known for its signature bullet-shaped packaging for its shaving oil.

October 15, 2014

Today’s budget-conscious consumer seems to be having an impact on the shaving cream segment as private label enjoys robust double-digit growth, and overall category sales fail to impress.

September 15, 2014

When it comes to healthy oral care habits among children it can be, well, challenging. Just ask any parent.

September 15, 2014

Oral care is a mature market, but luckily for toothpaste it is a regular part of consumer’s daily personal hygiene routine. That’s not to say, however, that consumers don’t desire a little something extra in that tube.

August 24, 2014

Twitter is all about real-time moments, and with 1 billion tweets taking place every two days, there are literally billions of opportunities for brands to connect with consumers.

August 20, 2014

Arm & Hammer’s Advance White toothpaste experienced double-digit gains during the 52 weeks ended June 15, according to IRI, and now the brand is looking to further grow sales with its Truly Radiant collection.

August 20, 2014

With beauty mavens still embracing the bold lip trend, the lip gloss segment has lost some of its shine, as sales experienced a double-digit decline.

August 20, 2014

Beauty shoppers are loving L’Oréal’s Brow Stylist pencil, as evidenced by the 19% jump in sales, according to the latest IRI data.

August 20, 2014

Women’s desire for smooth, flawless skin doesn’t stop at the neck, and that’s especially true for mothers-to-be.

August 20, 2014

The men’s grooming segment has seen a bit of an upheaval, as more men opt to sport facial hair and increasingly take up body grooming.

August 20, 2014

Mwah, which is a Clio brand, is targeting tweens and teens with its new lip care range that is wrapped in bright, fun packaging for mass appeal.

August 20, 2014

Merck Consumer Care, the makers of Coppertone, and the scientists at the Coppertone Solar Research Center have developed the Coppertone Sport AccuSpray to help prevent overspray.

August 20, 2014

The nail care segment continues to battle a downshift in sales as the once red-hot at-home gel manicure trend cools and manufacturers face tough comps.

August 20, 2014

The DIY beauty trend continues to show momentum, and according to industry sources, the at-home beauty devices segment is “pulsing with potential” as awareness among consumers continues to grow and new products hit the market.

August 20, 2014

Earlier this year, Procter & Gamble expanded its 3D White offerings with the new Crest 3D White Brilliance toothpaste and Crest 3D White Brilliance Boost.