For millennials, that oft-discussed age group born sometime in the range of the early 1980s to the early 2000s, social media is more than just a tool to share — they're also using it to make purchasing decisions.
Since its launch in 2010, beauty subscription company Birchbox has shaken up the beauty market by sending subscribers boxes of product samples each month. Now, the web-based company is reportedly looking to open a physical location in Manhattan, according to a New York Times report.
OPI Products, a subsidiary of Coty, has collaborated with Coca-Cola to create a line of OPI nail lacquers inspired by several of the company’s most recognized brands, including Coca-Cola, Diet Coke, Coke Zero, Cherry Coke, Vanilla Coke, Sprite and Fanta.
To help children achieve healthy smiles and avoid missing school days, Colgate has teamed up with Champions for Kids and Walmart for the Simple Giving campaign. As part of this partnership, Colgate has committed to donating $100,000 worth of oral care products to school districts across the Midwest during the 2014 school year.
Beauty giant L'Oréal has been recognized by the Ethisphere Institute, an independent center of research promoting best practices in corporate ethics and governance, as a “World's Most Ethical Company.”
The American Dental Education Association has announced the first class of the ADEA/TheraBreath Student Research Fellowships, recognizing five dental and hygiene students for their proposed clinical research project in the areas of xerostomia or halitosis.
The cosmetics and toiletries market enjoyed growth in 2013, despite a challenging economy, and that growth is expected to continue into the future as the economy improves and manufacturers set their sights on innovation and products with multi-purpose functionality, according to a recent Kline & Co. blog.
To help guys during March Madness, Unilever’s Dove Men+Care is running throughout the 2014 NCAA Men’s Division I Basketball Championship a new campaign that will shine a spotlight on basketball’s top decision makers, the manufacturer has announced.
La Roche-Posay and Vichy Laboratoires, two skin care brands from the L’Oréal Group, have announced that their skin care collections will be available as part of Target’s new premium skin care offering.
Beauty retailer Sephora has unveiled its new Beauty Board, a social shopping platform to engage shoppers through beauty images and allow them to post, share, browse and shop Sephora’s photo gallery directly on the retailer's web site, the mobile site, iPhone and Android apps.