With a new partnership to promote its latest line of lipsticks, Estée Lauder is offering virtual makeup try-on to online and in-store shoppers. Such retailers as Sephora also are looking to capitalize on the trend.
Titled “An Inconvenient Tooth,” the digital campaign centers on an animated spot featuring a character named Toothy asking if consumers have thought about what’s in their toothpaste and highlighting hello products' approach.
New research from Mintel, presented at in-cosmetics Global, is taking a look at the size of South Korea’s beauty market, the changes Korean beauty has brought to the global market and what trends to expect in the coming year.
WOODLAND HILLS, Calif. — In an effort to make it easier for people to customize their hair colors, Clairol Professional is introducing the Flare Me collection. The Coty company’s collection offers an array of seven vivid colors, plus one Clearly You pastel clear mix-in.