The companies said the partnership is aimed at helping brands better understand the health-and-wellness space, build a targeted consumer-focused strategy, accelerate new product development and improve sales planning with retail partners.
Mederma Quick Dry Oil is formulated to help diminish the appearance of scars, stretch marks, uneven skin tone and dry skin, and the Mederma Spezial line of dietary supplements and mousses is aimed at promoting healthy skin, hair and nails, the company said.
Freshly prepared foods, nutritional drinks/supplements, cosmetics and frozen foods are the best opportunities for drug store retailers looking to cash in on customer impulse purchases at brick-and-mortar locations.
Parabens, phthalates and the most prevalent formaldehyde will all be removed, with CVS Pharmacy stopping the shipping of store brand products that don’t meet these standards to distribution centers by the end of 2019.
The Supplier Diversity Summit, set for July 19 in Chicago, will bring together all of Walgreens’ category managers with diverse-owned suppliers in the health-and-wellness, beauty and personal care, competitive convenience and OTC/advanced care categories.
The retailer will have a new assortment of healthier food, health-focused products and expanded beauty selections paired with informational signage throughout the store to help customers discover new offerings.
The new video for Suave’s #SuaveBeliever campaign features beauty influencers who were sent the fake brand evaus — actually just Suave Professionals — to try for two weeks, and captures their reaction to realizing they had been using Suave the whole time.
With a new partnership to promote its latest line of lipsticks, Estée Lauder is offering virtual makeup try-on to online and in-store shoppers. Such retailers as Sephora also are looking to capitalize on the trend.