May 5, 2016

An iconic summer brand is launching new products targeted at the consumer who wants quick-absorbing and lightweight sun care products. 

May 5, 2016

One of the stars of the highly anticipated summer blockbuster "Suicide Squad" has signed on to be the newest ambassador for Calvin Klein Fragrances.

May 5, 2016

Just in time for summer, Tom's of Maine is offering parents two natural alternatives for protecting baby skin.

May 4, 2016

Colgate Total is launching a social media campaign to encourage women to make healthy habits, and especially oral health, a priority.

May 4, 2016

Coty says it expects its transaction with P&G’s Fragrance, Color Cosmetics and Hair Color Business to close in October and that it expects to incur $1.2 billion of one-off costs over the next four years related to closing the deal.

May 4, 2016

Consumers who grind their teeth at night have a new solution in the oral care aisle from McKeon Products Inc. 

May 4, 2016

Hot new men's beauty brand Beard Guyz is expanding its distribution to several drug stores and mass retailers. 

May 4, 2016

Consumers on-the-go will be thrilled to know they don’t have to skip their flossing routines when they leave home now that Waterpik has launched a portable water flosser.

May 3, 2016

Galderma is bringing a new product to the personal cleansing aisle that aims to offer an innovative in-shower alternative to body wash and soap.

April 29, 2016

A new brand is looking to revolutionize the at-home hair color category.

April 29, 2016

The Sensodyne True White Sensitivity Suite features on-site consultations with dental hygienists, samples of Sensodyne True White, product demonstrations, giveaways and information about the science behind the new product.

April 28, 2016

Former Walgreens beauty VP Shannon Curtin is joining Coty North America as senior vice president of its new Consumer Beauty division in May, the company announced Friday.

April 27, 2016

Brandperx is launching a Bump Bag targeted to expectant moms that will contain some of the most popular brands in drug stores.

April 27, 2016

The Dyson company unveiled a $400 hair dryer in Tokyo on Wednesday called the Dyson Supersonic, a response to a question the company says many never thought to ask: Is it possible to make a better hair dryer? (The New York Times)

April 26, 2016

One of Galderma's most popular skin care product lines is getting a full graphics and packaging upgrade.

April 25, 2016

YouCam Makeup has added even more innovation to its flagship beauty app.

April 22, 2016

Dark and Lovely is celebrating its popular Fade Resist Rich Conditioning Color with a new #LoveMyColor digital campaign.

April 22, 2016

Dove is launching an omnichannel campaign that aims to spread the message that all hair is beautiful.

April 21, 2016

CoverGirl has launched a new augmented reality app that complements drug store browsing by allowing consumers to try out a product virtually, according to Digiday. 

April 21, 2016

The top-selling 200 new brands captured cumulative year-one sales of more than $6.5 billion across IRI’s multi-outlet geography.

April 20, 2016

Consumers looking for another way to remove their unwanted hair will have a new option from Bikini Velvet. 

April 20, 2016

Unilever's biggest brands kicked off the largest U.S. Hispanic social media and entertainment gathering in the country in Miami this month.

April 19, 2016

Just in time for frizz season (summer), John Frieda Hair Care is enlisting an award-winning actress for a new campaign called #FrizzFreeHairGoals.

April 19, 2016

Actress and musician Kat Graham is helping personal care brand Caress launch a new campaign that shows women how to activate their inner queen.