The multicultural health and beauty event took place in downtown Nashville and featured a panel discussion that featured Larry Sims, Naja the Nail Guru, Mel J. and Char Braden, as well as a guest speaker presentation from actress and author Kim Fields and a musical performance by Vivian Green.
The expansions in Walmart and Target are part of the company’s initiative to expand its brand penetration, and follow its launch in more than 200 Ulta stores and more than 200 Superdrug locations in the United Kingdom.
The Punk Yourself collection features an innovative formula Hypnotic Transforming Top Coat that create an instant melted, liquefied or dyed effect when applied over wet nail polish, creating a unique look every time.
With the new camera effects, users will be able to virtually try on several of Rimmel’s eyeliner looks right from the in-app camera, which can then be shared within Facebook Stories, Facebook Live feeds or on their timelines.
Cosmetic Promotions’ CosPro Agency is looking to help meet the needs of consumers who are looking to try their beauty purchases before they buy and support online-only brands who want to deliver on consumer experience with new offerings.
The winner, Speed Razor, and runner-up Legacy Shave were selected from dozens of entries in the award program, samples of which were displayed in the ECRM hospitality area during ECRM’s Personal Care, Grooming, Oral and Travel/Trial EPPS.