Conair's Virtual Hairstyle Makeover Tool allows consumers to engage with the brand while shopping, seeing how they look with different hairstyles, as well as experimenting with and customizing their own looks. They can then purchase the appropriate styling tool to replicate the look or looks they created at home.
French skin care company Caudalie is one of the top beauty brands in the U.S. The Financial Times asked the company's founder, Mathilde Thomas, how a chance meeting led her to create a skin care treatment and move her family from Paris to New York. (Financial Times)
If ever a beauty brand resonated with the times, it’s Milani. In an age of increasing diversity and inclusivity, and a time when millennials and multicultural consumers have emerged as major buying forces, Milani is making the right moves.
The beauty aisle is the last place in America where segregation is still legal, and separating ‘beauty’ from ‘ethnic’ has only served to further perpetuate narrow standards of what is considered beautiful in our industry and our society.
Sephora has debuted a section for curly haired women on its website. Popsugar reports that the company has launched a special hub for its curly hair initiative, which seeks to match the right products to a woman's ringlets. Users can look at a series of photos on the site and determine which category their strands fall into. (Popsugar)
Unilever, L'Oreal and other companies have submitted first-round bids in the auction for Florida-based shampoo maker Vogue International LLC in a deal that could be worth $2.5 to $3 billion, Reuters reports. (Reuters)
A new beauty boutique opened in New York this month, and the retailer is more like Tesla and Whole Foods than Sephora. The New York Times reports that the new beauty retailer is selling more than beauty products; it is selling the idea that natural wellness creates beauty. (New York Times)
Revlon is looking to reach new consumers by partnering with social media influencer and nail artist Chelsea King, who will serve as the brand’s first-ever Revlon Nail Expert, according to Women's Wear Daily. (WWD)
In the latest installment of DSNTV, watch Walgreens’ Holly Schmidt and a panel of leading CPG executives discuss how to uncover changing consumer needs and attract talent to reach the millennial consumer.