Introduced in spring 2014, Discover Beauty Within is an exclusive publication to Walgreens, published through a joint venture between Walgreens and Lebhar-Friedman Inc. The first-of-its-kind beauty and wellness magazine focuses specifically on the mass market beauty customer.
Bee Bald is on a mission to help men up their grooming game. The company recently broadened its product portfolio with the new Smooth Plus with SPF 30, which joins a full lineup of men’s grooming products.
Walgreens’ mission to go big in beauty includes personal care, Walgreens DMM Rudy Kucera told Drug Store News, for categories including grooming, hair care and oral care, “all part of the beauty regimen.” And just like in cosmetics, there is the quest to tailor merchandise for specific stores.
Looking to help the 54% of consumers who are concerned about enamel, Colgate recently launched the new Colgate Enamel Health toothpaste and, judging by the results, the oral care brand has hit a nerve.
Walgreens aims to have a consistency of voice across all channels, both clicks and bricks. In beauty, the strategy is to look at the customer in a holistic manner, said Katlyn Gao, head of retail products, digital at Walgreens.
When GVP/GMM, beauty and personal care Shannon Curtin arrived at Walgreen Co. about five years ago, the beauty department was already regarded as one of the best and most efficient in the mass business. But it was missing one element Curtin and her teamwork diligently to nurture — love.
Walgreens’ beauty team works diligently to please customers, but Michelle Hobson’s job as senior manager of beauty program development is to lead the charge for all training efforts and key strategic beauty programs for the company’s most precious assets — its Beauty Advisors.
The L'Oréal Foundation and UNESCO will present in March the L'Oréal-UNESCO For Women in Science Awards. Meanwhile, passengers going through the terminals of the Charles de Gaulle and Orly airports will discover an exhibition of the five laureates by photographer Brigitte Lacombe.
Jaws dropped six years ago when Duane Reade unwrapped its first LOOK Boutique. The concept exemplified what many drug store merchants had only dreamed about — a selection brimming with prestige brands presented in an environment on par with specialty stores.
Tooth decay is one of the most common chronic conditions among children in the United States, according to the Centers for Disease Control and Prevention, with about 20% of children ages 5 years to 11 years old having at least one untreated decayed tooth. The good news is that tooth decay is preventable.
As part of its quest to be the most loved and shopped beauty destination, Walgreens offers an array of its “owned brands.” These chain exclusives fill in gaps in assortments or offer tremendous value, according to Kina Guyton, Walgreens director of beauty owned brands.
Do you truly understand the dimensions of cosmetics consumer behavior and how these dimensions impact brand choices, outlet shopping patterns and attitudes toward the category overall? That was the focus of a webinar presented in February by consumer analytics company TABS Group.
To be sure, Walgreens started out on its Go Big in Beauty mission before its partnership with Boots began in 2012. But Boots, with its rich portfolio of beauty brands certainly helped ‘kick’ things up a notch or two.
Competition between beauty brands and services, and even experiences like vacations and entertainment, is altering the beauty landscape as nearly 6 million fewer women in the United States shopped for beauty in 2014, according to the NPD Group.
RB’s footcare line Amope is taking on New York and partnering with supermodel and "The Fab Life" co-host Chrissy Teigen to give Grand Central Terminal a makeover, turning it into a fairytale-inspired pedicure station.