Nexxus Salon Hair Care has inked a multiyear partnership with the Tony Awards as its official and exclusive beauty partner, making Nexxus the first beauty and hair care brand to partner with the Tony Awards.
Custom fragrance development company Tru Fragrance has announced the launch of Tru Blooms Chicago, a community initiative debuting in Chicago that aims to transform the city’s public and neighborhood green spaces into growing spaces for flowers whose distinctive, fragrant notes will be captured in a limited-edition perfume.
Procter & Gamble has announced the launch of the P&G everyday mid-year resolution campaign to encourage consumers to make small pledges for themselves and their families in order to lead a more fulfilling life.
In the spirit of the London 2012 Olympic Games, Procter & Gamble’s Always feminine care brand has partnered with track and field athlete Veronica Campbell-Brown to start running the Always “Baton Connection” Facebook program.
Ethnic beauty brand Luster Products has announced that actress Meagan Good has been signed as the newest celebrity face of Luster Products limited-edition Pink Smooth Touch new growth relaxer kits and spokeswoman for the Smooth Touch product line.
Natural skin care line Sweets For Feet added a dose of delectability to the spa industry with its fresh-baked line of moisturizing, aromatic foot creams that are made for enriching reflexology treatments.
Red Carpet Manicure, an at-home LED gel manicure and pedicure system, has announced that it is expanding to Canada with plans to launch the system at London Drug, Rexall and The Shopping Channel in June.