Alberto Culver, whose beauty brands include TreSemme, Alberto VO5, Nexxus, St. Ives, Simple and Noxzema, has announced that Unilever and the U.S. Department of Justice have reached an agreement that will enable Unilever to complete its proposed acquisition of Alberto Culver.
Tom's of Maine, a maker of natural personal care products, has announced the launch of its new natural whitening toothpaste Simply White, and a partnership with Sheryl Crow's "100 Miles From Memphis" concert that kicks off on May 7.
American Greetings is promoting Taylor Swift's Mother's Day card collection by teaming up with CoverGirl to ask fans to share "the best day" spent with their moms on the greeting card brand's Facebook page.
Sales of cosmetics and toiletries in the United States increased 2.4% to $36.5 billion in 2010 — which is above pre-recession levels — thanks to technological advances, promotional activity and rising consumer confidence, according to worldwide consulting and research firm Kline.
During the National Association of Chain Drug Stores Annual Meeting, Procter & Gamble is showcasing several of its health and beauty brands, such as Old Spice, Fusion, CoverGirl and Pantene, as well as its efforts to further partner with retailers to bolster sales via its health and beauty studios.
The Personal Care Products Council and the American Cleaning Institute have teamed up to launch a new website, FightGermsNow.com, to provide consumers, researchers and regulators information on antibacterial soaps and ingredients.
Conair celebrity stylist spokesman Jonathan Antin was on site this week at the pop-up salon in New York City's Soho Trump Hotel for the Arts & Cinema Media Centre to help promote the launch of Infiniti Pro by Conair styling tools.
La Roche-Posay, the company that brought the Anthelios sunscreen franchise and the first-ever “Shaka-Shaka” fluid to the United States, has announced the availability in July of its new Anthelios Mineral ultra light sunscreen fluid SPF 50.
Schick Quattro for Women Disposables has unveiled the "Shower Your Senses" mobile tour to introduce its new Schick Quattro for Women Disposables razor with a handle scented with Skintimate signature scent Raspberry Rain, the first collaboration between Energizer Personal Care's Quattro for Women Disposable Razors and its Skintimate signature scent Raspberry Rain.