January 26, 2011

At a press event in New York on Wednesday, Pacific World and Walmart officially took the wraps off a new eco-friendly beauty line for tweens, aptly named GeoGirl.

January 25, 2011

Women in search of an alternative to pricey salon straightening treatments now have a new option at mass with John Frieda's new Frizz-Ease 3-Day Straight semi-permanent styling spray.

January 25, 2011

Word has it that "Burlesque" star Kristen Bell has inked a deal with Neutrogena to be the new face of its Naturals line, according to published reports.

January 25, 2011

Tone, a Henkel brand, next month is launching its new Tone Vino moisture body wash with crushed grape and shea butter.

January 21, 2011

Celebrity and supermodel Heidi Klum has teamed up with Coty to develop and market her own signature fragrance called Heidi Klum Shine.

January 21, 2011

Hair care company Salon Grafix has announced that it will be releasing in the spring its new 450 Maximum Heat Protect Spray to help protect hair from the extreme heat of such styling appliances as flat irons, blow-dryers and curling irons.

January 20, 2011

Bic is launching in March its new Simply Soleil triple-blade shaver for women.

January 20, 2011

Mr. Bubble bubble bath is celebrating its 50th anniversary. To celebrate this milestone, the Mr. Bubble character has been updated, and the products will feature a special birthday label throughout 2011.

January 20, 2011

The U.S. Department of Agriculture has launched a new product label to help consumers easily identify those products composed of — or partially composed of — renewable resources.

January 19, 2011

Hair accessories brand Goody is gearing up for spring with the launch of its new Modern Organica collection, exclusively available at Target next month.

January 19, 2011

Jason Products, a Hain Celestial brand, is launching in March its new C-Effects pure natural anti-wrinkle day lotion SPF 30 sunscreen, which is positioned as the first in the natural channel to feature SPF 30 for daily use.

January 19, 2011

Attention personal care product marketers and manufacturers: Consumers' attitude toward innovation is not what conventional wisdom has been dictating, and there are differences between their current perception of the industry and desired reality.

January 19, 2011

L'Oréal USA has tapped Moxie Interactive to serve as its digital agency of record, handling all digital media planning and buying for brands representing all L'Oréal USA divisions.

January 19, 2011

Ethnic hair care brand SoftSheen-Carson, which is part of L’Oréal USA, is launching for the mass market in February its new Dark and Lovely Healthy-Gloss 5 relaxer and hair care system, which is positioned as the first hair care system to preserve and restore all five signs of healthy hair: moisture, shine, strength, softness and body.

January 18, 2011

Personal care brand Eos has announced the launch of its new tangerine medicated anti-bacterial Lip Balm Smooth Sphere.

January 18, 2011

Colin Mackenzie has been appointed the new president of GlaxoSmithKline Consumer Healthcare North America. Mackenzie succeeds Roger Scarlett-Smith, who is relocating to London to become president of GSK Consumer Healthcare Europe.

January 14, 2011

Walmart is looking to target little beauty mavens in their tweens with the launch of a new beauty brand dubbed GeoGirl, according to published reports.

January 14, 2011

L'Oréal Paris has tapped fashion icon and rock star Gwen Stefani to be the brand's new international face.

January 14, 2011

Coty's Prestige division has signed an agreement with actor Paul Walker to be the new face of the Davidoff Cool Water fragrance advertising campaign that is slated to launch worldwide in July.

January 12, 2011

Classified Cosmetics, a developer of aerosol airbrush makeup, is looking to bring the technology to the mass market with the introduction of Aero Minerale mineral makeup mist at select Walmart stores.

January 12, 2011

JocottBrands, a developer and marketer of branded consumer products, is bringing the new Argan Magic hair care line exclusively to CVS/pharmacy.

January 12, 2011

Dr. Fresh's FireFly children's toothbrush and its licensed counterparts have earned the American Dental Association Seal of Acceptance.

January 12, 2011

Reckitt Benckiser has narrowed its carbon footprint by 11% in 2010, the company said.

January 11, 2011

Lornamead is bringing new innovation to hair care with its new Finesse Clean + Simple line, the first dermatologist-tested hypoallergenic shampoo and conditioner developed for the mass market.