June 22, 2011

CVS/pharmacy is further expanding the benefits for its more than 8 million ExtraCare Beauty Club members with the introduction of the "Beauty Board," a panel of beauty and style experts who will provide interactive content and advice for the CVS Beauty Club Facebook page.

June 22, 2011

Mr. Bubble, which celebrates its 50th birthday this year, has announced the launch of two new products: Mr. Bubble Fizzy Bubble Bomb and the Mr. Bubble Foam Soap twin pack.

June 22, 2011

The Soho brand, which is known for its soft-sided cosmetic bags and beauty cases, now is expanding into makeup brushes with a collection of ergonomically designed brushes for the mass market.

June 21, 2011

L'Oréal USA said it will utilize Apple's new mobile advertising platform for its upcoming L'Oréal Paris campaign.

June 21, 2011

Physicians Formula has filled a vacancy in its board of directors.

June 20, 2011

Colgate-Palmolive has completed its acquisition of a personal care brand from Unilever for about $952 million.

June 20, 2011

Consumers’ desire for convenient, value-added solutions — not to mention their battle with more oral care issues as they age or take certain prescribed medications — likely has been the catalyst for the strong growth in 
portable oral care products.


June 20, 2011

A shift in consumers’ shopping behavior to one that is focused on value, coupled with a desire to escape everyday stresses, likely helped drive the growth of bath and body scrubbers/massagers.


June 20, 2011

It may have a goofy name, but start-up website HellaWella, HellaWella.com, 
is serious about promoting healthy living and all the good stuff that goes with it.

June 20, 2011

Judging by many makeup looks on the runways of Mercedes-Benz Fashion Week Spring 2011 in New York, it was evident that lipstick was going to be in the shopping basket of many beauty mavens. That has proven to be the case.


June 20, 2011

Liya Kebede has joined the growing roster of L'Oréal Paris representatives.

June 20, 2011

OPI has teamed up with the Miss Universe Organization to unveil a new collection of nail lacquer shades.

June 20, 2011

Nail color continues to be a rock star in the beauty aisle, as many women have forgone the pricey salon and embraced the do-it-yourself trend, and as manufacturers increasingly launch innovative nail products.


June 20, 2011

Beiersdorf’s Eucerin skin care brand has embarked on a yearlong Skin First Movement to help educate women across the country on the importance of skin health as part of overall wellness

June 20, 2011

If the Justin Bieber-inspired nail lacquer shades, One Less Lonely Girl, from Nicole by OPI are any indication of the success of Bieber-related 
products, then his upcoming women’s fragrance, “Someday,” is bound to spark Bieber fever.


June 20, 2011

When it comes to hair care, consumers clearly continue to seek value as the sales of shampoo and conditioner combo packs remain on the rise, soaring triple digits during the 12 weeks ended April 17, according to data from SymphonyIRI Group.


June 20, 2011

Retailers and small- to mid-sized brand marketers shouldn’t be quick to dismiss social media as an effective avenue to communicate with consumers versus traditional media outreach like TV and radio. That was a key takeaway of a recent survey conducted on behalf of marketing/public relations firm Robin Leedy & Associates.


June 17, 2011

Physicians Formula confirmed that its newly developed skin care line will be carried exclusively in about 2,500 Walmart stores this summer.

June 16, 2011

Coty Beauty has announced the launch of the newest scent in the Beyonce Parfums portfolio, Beyonce Pulse, which will debut in September.

June 16, 2011

ModiFace, a provider of virtual makeover technologies and applications, announced on Thursday the launch of new virtual makeover technology for iPhones, iPads and Android phones/tablets.

June 16, 2011

Unilever's offer to shed some of its bar soap business to win United Kingdom competition approval for its acquisition of hair and personal care products manufacturer Alberto Culver was accepted by the U.K. Office of Fair Trading.

June 16, 2011

Hair depilatory brand Veet has announced the launch of the 28 Days of Beautiful Facebook application, a way for consumers to engage with the brand, share beauty secrets, receive exclusive offers and discounts, and get insider tips from the Veet Smooth Patrol — a panel of three celebrity experts in the fields of fitness, fashion and beauty.

June 15, 2011

Ethnic beauty brand African Pride hair care is bringing its beauty suite to the 2011 Essence Music Festival in New Orleans.

June 15, 2011

Beauty mavens now can explore beauty items, get a beauty consultation, and read and write product reviews from the palm of their hand via a new multibranded mobile application from Procter & Gamble Beauty & Grooming.