Volume sales for U.S. consumer packaged goods have fallen since last year due to higher prices, less promotional support and soaring temperatures, according to Nielsen SVP consumer and shopper insights Todd Hale.
SymphonyIRI has unveiled a new report that takes an up-close look at beauty pricing dynamics and how savvy marketers can take advantage of an opportunity to provide consumers with meaningful mid-tier product options.
Together with Procter & Gamble brands Crest and Oral-B, the Hispanic Dental Association Foundation gathered a roundtable of leading dental professionals, oral health researchers and policy-makers to discuss why U.S. Hispanics lag behind other Americans in many aspects of oral health.
Beauty brand Wet 'n Wild — which is a division of Markwins North America — started the year by signing superstar Fergie as its very first global beauty ambassador, and now the brand has announced its expansion into an additional 500 Walmart stores beginning in late July.
Ethnic beauty brand Black Opal Cosmetics is promoting the Black Opal “Sparkle” national sweepstakes, and also has been named the official U.S. cosmetics partner of the movie “Sparkle,” in theaters Aug. 17.
FaceLube, an anti-aging skin care line for men, has partnered with the STA-BIL Lawn and Garden Mower Racing Series by becoming the official sponsor of the “FaceLube Best New Face Award,” honoring the U.S. Lawn Mower Racing Association Rookie of the Year as lawn mower racing celebrates its 20th anniversary in 2012.
October is breast cancer awareness month and, for a second year in a row, Not Your Mother’s hair care brand has selected to donate 10% of all its online sales during the month to the Young Survival Coalition.
During the summer months, sun protection obviously is top of mind for many, especially among those with lighter skin who easily burn. However, there likely are shoppers in your store who have the misconception that their darker skin makes them immune to skin cancer and the harmful effects of the sun.
The most recent numbers show that sales of depilatories continue to be on the rise, which actually comes as little surprise given not only the time of year, but also the innovative products hitting the market.
Sales of depilatories rose about 8% to more than $31 million during the 12 weeks ended June 10 at food, drug and mass (excluding Walmart), according to SymphonyIRI Group.