April 25, 2011

NEW YORK — Dating back to the 1960s with the launch of Psssssst, dry shampoo certainly isn’t a new concept. But the niche segment has been given new life with a string of new launches and enhanced formulas for today’s modern beauty maven.


In early 2010, TRESemmé introduced its Fresh Start collection, featuring the Fresh Start dry shampoo. More recently in 2011, several manufacturers have expanded the category, including Psssssst, now a Freeman brand, with a new version for wavy or curly hair that hit shelves in January.


April 25, 2011

CVS/pharmacy has expanded its highly successful ExtraCare loyalty program with the launch in January of the first-ever beauty club program for the retail pharmacy channel. The CVS/pharmacy ExtraCare Beauty Club provides ExtraCare cardholders, who register their cards, with additional rewards on beauty purchases and other beauty-specific benefits. 


April 25, 2011

Beauty360 has been described as “a natural evolution” of CVS/pharmacy’s commitment to beauty, and there’s no denying that it is much different than any beauty department you’ll find in a traditional CVS/pharmacy store. As of press time, there were 25 Beauty360 stores in operation, located primarily in California. The first location was unveiled November 2008 at a Capitol district CVS store in the center of Dupont Circle.


April 25, 2011

The Fragrance Foundation has announced the creation of the new 2011 Consumers' Choice FiFi Awards, which rely 100% on consumer participation.

April 25, 2011

You can’t be all things to all people, but you can be all things to one person. That’s the opportunity Giant Eagle is grabbing with the number of ways the Pittsburgh food-and-pharmacy retailer interacts with patients. 


“Our goal is to help those within our communities live healthier, longer lives,” Dan Donovan, Giant Eagle spokesman, told Drug Store News. “We look to do this in a number of ways … [through] initiatives, such as our health and beauty care business, in-store retail health clinics and our group of skilled dietitians.”


April 25, 2011


Shoppers of Bed Bath & Beyond’s Upper East Side location in New York can experience the ultimate beauty destination thanks to the recent opening there of L’Oréal Paris’ first-ever “boutique.”


April 25, 2011

In an interesting twist, and undoubtedly a clear reflection of the blurring lines within beauty, Macy’s has implemented an open-sell concept of niche beauty brands inside select store locations.


By October 2010, Impulse Beauty had made its way into more than 50 Macy’s stores across the country. An additional 50 Macy’s stores are expected to debut the concept in 2011. Impulse Beauty complements the department store’s traditional beauty counters, and enables customers to shop beauty brands on their own and seek help from beauty advisers if needed.


April 25, 2011

Procter & Gamble, which owns the Gillette brand, is taking an innovative approach to reaching men in the grooming aisle with the rollout of its Men’s Zones in select H-E-B supermarkets.


April 25, 2011

Payless ShoeSource is expanding its beauty offering with the availability of a new beauty brand, SXY by Unforgettable Moments, arriving in stores this week. Featuring nearly 20 affordable beauty and body items, the new line represents yet more competition for chain drug beauty.

April 25, 2011

SUPPLIER NEWS — Unilever is looking to help women “go sleeveless” with confidence with the launch of its new Dove Ultimate Go Sleeveless deodorant.


The new collection features a tri-moisturizing system and is designed to provide softer, smoother underarms in five days. The suggested retail price is $3.89 to $4.88.


April 25, 2011

Beauty junkies in Canada have a new option when shopping for products. A new format recently unveiled by Katz Group Canada’s flagship Rexall drug store chain is aimed at making its stores “an innovative health destination.”


The Rexall Healthy Living Pharmacy format features a combined skin care and beauty care department. The goal: to focus on derm versus just cosmetics.


April 25, 2011

Seacret ­Minerals from the Dead Sea skin care products, which since the mid-2000s has operated hundreds of stands in malls across the United States and other countries, has expanded the availability of its products via the Web, the company has announced.

April 25, 2011

Sears is banking on beauty and is hoping that its recent expansion into beauty not only encourages more women to see the softer side of Sears, but also will bolster cross-category shopping.


April 25, 2011

Looking more like a shelf within Bath & Body Works than one you’d find in retail pharmacy is the Essence of Beauty endcap spotted within one CVS/pharmacy in New York. Essence of Beauty is available exclusively at CVS/pharmacy and online at CVS.com.


April 25, 2011

Duane Reade, which now is owned by Walgreens, is redefining the chain drug beauty shopping experience for New Yorkers as it continues to roll out its Look Boutique as part of its transformation.


The upscale staffed beauty department services all aspects of beauty, including brows with a Ramy-branded brow bar that offers in-store brow-shaping services. Available beauty brands include Becca, POP Beauty, Purminerals, ’Tini Beauty Lounge and Vera Moore.


April 25, 2011

Walgreens dove into the digital beauty space earlier this year with a new and interactive website aimed at providing beauty mavens with real solutions to real makeup, hair and fashion dilemmas.


Walgreens.com/BeautyWithin offers step-by-step advice from beauty pros on how to achieve skin, hair and makeup looks, as well as video episodes highlighting everyday women and their personal beauty challenges.


April 25, 2011

A line of head lice prevention hair care products has made its way to a Florida-based pharmacy chain.

April 21, 2011

Vitabath, a bath and body brand that dates back more than 50 years, is looking to attract a whole new generation of women with the introduction of 17 new body washes.

April 20, 2011

Catalina Marketing has joined the growing world of online coupons with the development of its Coupon Network by Catalina, which promises to offer shoppers unique savings and coupons.

April 20, 2011

Coty recently donated $100,000 to two humanitarian organizations involved in the earthquake relief efforts in Japan, the beauty company announced on Wednesday.

April 20, 2011

Laura Geller, whose beauty products are sold at Ulta and Macy's Impulse locations, has partnered with Race to Erase MS and the Nancy Davis Foundation for Multiple Sclerosis to help raise awareness and funds for those afflicted with MS by creating a limited-edition Bring on the Bronze beauty kit.

April 19, 2011

Consumers now can purchase Butter London products, including nail lacquers, nail treatments and pedicure essentials, in all 390 Ulta stores nationwide, the manufacturer has announced.

April 19, 2011

Vichy Labs has developed Capital Soleil, a new line of sun care products that will be sold at select CVS/pharmacy, Duane Reade and Walgreens locations.

April 19, 2011

Leading Edge Innovations, a laboratory that develops formulas based on emerging trends in the market for the over-the-counter, skin care, sun care and cosmetic industries, and product manufacturer San-Mar Labs on Tuesday announced a strategic partnership that makes LEI’s technology platform a part of San-Mar’s advanced research and technology, known as S.M.A.R.T.