Head & Shoulders — along with new “Mane Man,” Los Angeles Angels of Anaheim pitcher C.J. Wilson — is challenging guys to take a whiff of what a double dose of confidence smells like through the launch of new Head & Shoulders with Old Spice, the official shampoo of Major League Baseball.
Alliance Boots on Wednesday announced its contract manufacturing business BCM will invest heavier into core competency categories, such as beauty and skin care, as it discontinues third-party manufacturer development in unnamed "unprofitable" categories.
The Discover Beauty program, an initiative of Cosmoprof North America, has returned for its seventh year of matching retailers with emerging beauty brands in 2013, and CPNA has unveiled the initial Discover Beauty lineup.
Procter & Gamble’s Gillette male grooming brand has unveiled a partnership with three female celebrities — Kate Upton, Hannah Simone and Genesis Rodriguez — the first time ever that the brand has partnered with female representatives to spearhead an integrated marketing campaign.
Mineral Fusion, a natural cosmetics brand, has entered a strategic retail partnership with Ulta Beauty and in early March introduced its collection of skin care to all 550 Ulta Beauty stores and Ulta.com.
Following National Geographic Society's successful expedition to the Pitcairn Islands (U.K. territory) in the Pacific Ocean, beauty brand Coty has announced the renewal of the partnership agreement for the Pristine Seas program between the National Geographic Society and Davidoff Cool Water.
Cenoire, a manufacturer of portable electronic accessories, has announced the availability of its new electronic toothbrush, the Eluo Ultra. The Eluo Ultra is a dual frequency sonic toothbrush discretely disguised in a mascara compact case.
SoftSheen-Carson’s ethnic hair care brand Dark and Lovely recently celebrated the launch of its newest line, Au Naturale, with Grammy Award nominated singer and songwriter Marsha Ambrosius, author and curl advocate Nikki Walton and VH1's DJ Amanda Seales at Arena in New York City.