Feminine hygiene products, once relegated to back aisles near diapers, are hidden no longer. In fact, the entire category is being treated more like a beauty business than a commodity. Once again, millennial shoppers are driving the change.
New parents undergo lasting changes in terms of what they look for from their personal care products once they have children, according to new insights from pregnancy and parenting resource BabyCenter’s “2017 Skincare and Bathtime Study,” which was shared exclusively with Drug Store News.
See highlights from New General Market Summit keynote presentations delivered by Sundial Brands CEO Rich Dennis, Method and Olly Nutrition co-founder Eric Ryan and Seventh Generation CEO John Replogle.
GMDC’s Center Store: Essential for Total Store Growth report highlights the fact that such elements as nonfoods, grocerants and in-store health clinic can play a big role in improving customer experience and combating food price deflation, loss to online sales in impulse categories and changing shopper interests.
Procter & Gamble has placed a 28-year company veteran at the head of its global beauty business, according to a report by USA Today. Alex Keith, who has led P&G’s skin and personal care since 2014, will succeed Patrice Louvet, who was recently named CEO of Ralph Lauren. Taking Keith’s place will be VP and SK-II brand franchise leader Markus Strobel, the report said. (USA Today)
Alongside the global digital campaign, Sally Hansen also is extending it to social media and a global influencer campaign that will see nail influencers filming videos on creating nail looks with Miracle Gel
Coty said that chief scientific officer Ralph Macchio’s retirement had been planned for a couple years, but that he had agreed to postpone it until after the company’s merger and integration with Procter and Gamble’s beauty business.