Pantene’s thought-provoking “Be Strong and Shine” viral video, which sparked a global conversation after airing in the Philippines in early November and hitting the Internet, has now become a global #ShineStrong campaign.
Sibu Beauty, a skin care and supplement line made from the sea buckthorn berry, announced the Sibu Seven Omega 7 Pure Line. The product boasts the most potent, natural form of omega-7 (palmitoleic acid), the company said.
Unilever’s men’s grooming brand, Axe, made history last year during Super Bowl XLVII after announcing plans to send one viewer to space as part of its Apollo campaign. This year, Axe returns to the big game to air a 30-second television commercial.
The natural personal care market continues to see strong growth, posting healthy double-digit gains globally with Brazil and China taking the lead as the fastest-growing natural personal care markets, according to consulting and research firm Kline & Co.
Caprina, the newest introduction by Canus, a manufacturer of goat's milk skin care products, became available in Publix stores earlier this year and now the brand is looking to hold in-store demos to educate shoppers on the benefits of goat’s milk.