Content about Bayer

May 16, 2012
Results from phase-3 trial of Pfizer cancer drug disappoint

An experimental kidney cancer drug made by Pfizer didn't extend the time in which patients survived without their disease worsening when compared with a competing drug, according to results of a late-stage clinical trial released Wednesday.

April 20, 2012
Bayer donates $25,000 to benefit tornado victims

Bayer on Friday announced that it is providing monetary support for disaster relief efforts through a $25,000 donation from the Bayer USA Foundation to the American Red Cross of southwestern Indiana.

April 20, 2012
FDA approves Bayer blood-glucose monitoring system

Regulators have approved a new blood-glucose monitoring system made by Bayer HealthCare, the company said.

April 18, 2012
Bayer returning to pain relief heritage with Bayer Aspirin Fast Relief Challenge

To encourage consumers to rethink aspirin for pain relief — according to a recent Bayer survey, only 8% of respondents reported taking aspirin more often that other OTC pain relievers — Bayer on Tuesday issued the Fast Relief Challenge and is giving away 100,000 bottles of Bayer Advanced Aspirin so consumers can put the pain reliever to the test.

March 29, 2012
Kline unveils 2011 drivers of U.S. OTC market

The U.S. over-the-counter drug market saw strong growth in 2011, thanks to switches of prescription drugs to OTC, gains in the allergy relief products category and holistic marketing, according to a new report from Kline.

March 6, 2012
FDA approves lower dose of Bayer's Angeliq

The Food and Drug Administration has approved a new formulation of a drug for postmenopausal women.

January 19, 2012
Watson launches generic version of Bayer's Yaz

Generic drug maker Watson Pharmaceuticals has launched its version of a contraceptive made by Bayer HealthCare Pharmaceuticals, Watson said.

December 19, 2011
Goldstein Group unveils brand rejuvination for Bayer's Neo-Synephrine

Bayer recently engaged the Goldstein Group to rejuvenate the cough-cold Neo-Synephrine brand and improve the brand's identity on shelf.

November 28, 2011
Bayer's Aleve provides a little Kris Kringle pain relief in time for holidays

Bayer Healthcare on Monday announced its "Countdown to Holiday Cheer" sweepstakes in support of its Aleve brand.

November 28, 2011
Bayer, Regeneron start phase-3 trial of Eylea for wet AMD in China

Bayer HealthCare and Regeneron Pharmaceuticals have started a late-stage clinical trial in China to evaluate a drug for eye disorders, the companies said Monday.

November 17, 2011
Kline: Consumers gravitating toward 'natural' OTCs

Consumers are gravitating toward "natural" over-the-counter remedies, according to a new Kline report, "Natural OTCs 2011: Impact of Non-Drug Products on the U.S. OTC Market," released Wednesday.

October 19, 2011
Emerson Group names Bayer vet to Walmart team

Emerson Group on Wednesday named Shane Brown to the group's Walmart team.

October 5, 2011
Schiff names former Bayer Consumer product development exec to R&D post

Schiff Nutrition International on Wednesday named Shane Durkee SVP research and development.

September 23, 2011
Ridding homes of bed bugs, one spray at a time

Bayer HealthCare's Rid brand is taking its battle beyond lice with the introduction of Rid home lice, bed bug and dust mite spray.

September 9, 2011
Bayer HealthCare, Nick Jonas launch 'Simple Inspirations' contest

In an effort to motivate and support newly diagnosed diabetes patients, Bayer HealthCare has enlisted spokesman Nick Jonas for its latest contest.

July 14, 2011
Bayer HealthCare study suggests acne treatment may help sufferers with postinflammatory hyperpigmentation

A new study conducted by Bayer HealthCare suggests that an investigational treatment for acne may be suitable for patients with dark complexions whose acne includes a condition that causes irregular discoloration of the skin known as postinflammatory hyperpigmentation, or PIH.

July 5, 2011
New niches fuel multivitamins


Findings from the past year show that vitamin sales have been stronger than most other health and beauty categories. The recent emphasis placed by vitamin and nutritional supplement manufacturers on new multivitamin brands has delivered positive results.

June 14, 2011
Bayer Advanced Aspirin officially launches

Bayer on Tuesday introduced its new Bayer Advanced Aspirin, billed as relieving pain “twice as fast” as the previous Extra Strength Bayer Aspirin.

June 8, 2011
Sandoz launches Syeda

The Food and Drug Administration has approved a generic oral contraceptive made by Sandoz, the company said Wednesday.

June 1, 2011
FDA to examine possible link between drospirenone, blood clots risk

The Food and Drug Administration is investigating a possible link between a class of birth control pills and a higher risk of blood clots in the women taking them, the agency said.

May 23, 2011
Bayer introduces reformulated aspirin

Bayer has launched a reformulated aspirin called Bayer Advanced Aspirin that works in less than half the time of the company's regular aspirin, according to published reports.

May 10, 2011
Bayer's regorafenib granted fast-track review

The Food and Drug Administration will expedite its review of an investigational drug made by Bayer HealthCare Pharmaceuticals for treating tumors of the gastrointestinal tract, the company said Tuesday.

May 6, 2011
Alka-Seltzer announces Facebook contest winner

Bayer Consumer Care on Friday announced that Frank Garske of California is the grand prize winner of the Alka-Seltzer Said/Heard Mishaps Contest on Facebook.

April 28, 2011
Bayer extends sponsorship agreement with World Federation of Hemophilia

Bayer HealthCare Pharmaceuticals and the World Federation of Hemophilia announced Thursday a three-year extension of Bayer’s sponsorship agreement with the WFH.

April 27, 2011
OTC Perspectives to honor top marketers

OTC Perspectives magazine on Tuesday named its third annual list of "Top OTC/HBA Marketers of the Year."

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