Former MLB player Keith Hernandez and former MBA player Walt “Clyde” Frazier have teamed up with men’s grooming brand Just For Men in the company’s new 15- and 30-second spots, which first aired on Monday.
Beiersdorf’s Nivea Men has partnered with Chicago Cubs first baseman Anthony Rizzo and Boston Red Sox pitcher Joe Kelly to share a series of "Clean Start" moments that will help players and fans elevate their games both on and off the field.
Segmenting foot care by calling out products specifically targeting women is still a viable strategy for a category presently climbing at a 2.8% clip toward $672.7 million in device sales for the 52 weeks ended July 14 across total U.S. multi-outlets, according to IRI.
Walgreens district manager Tyler Hough spent the fifth inning with WEEI radio broadcasters Dave O'Brien and Joe Castiglione, who were providing the play-by-play for the Boston Red Sox game vs. the Baltimore Orioles Tuesday evening, to talk about Walgreens' promotion in support of The Jimmy Fund.
Fuse Science on Thursday announced extended distribution for its PowerFuse and ElectroFuse energy drops across select Walgreens stores in the Ponte Verde, Fla., market for the Players Championship Tournament. Point-of-purchase displays feature NFL's Arian Foster and David Ortiz of MLB's Boston Red Sox.
More than 350 executives who participated in Anda’s Sixth Annual Supply Chain Symposium here Friday evening were treated to a keynote address from Joe Torre, Major League Baseball’s EVP baseball operations. Torre is a nine-time MLB All-Star and managed the New York Yankees to four World Series championships.
More than 20 athletes from Special Olympics Florida experienced what it’s like to be a major league ball player when they took part in a recent CVS Caremark All Kids Can Baseball Camp during Red Sox Spring Training.
On behalf of its Combos brand, which serves as a sponsor of the Boston Red Sox, Mars Chocolate North America executive Tim LeBel threw the ceremonial first pitch at the Red Sox game last week to benefit two charitable causes.
The New York Mets announced the launch of the "Honorary Captain" program presented by Duane Reade, which gives fans the opportunity to be an honorary team captain and bring out the Mets lineup card before one of the Subway Series games, which will be held July 1 to 3 at Citi Field.
Granada Hills, Calif. -- Jacksonville, Fla.-based Regency Centers announced that it has leased nearly 39,000 sq. ft. of retail space in Granada Hills, Calif., at Granada Village to two additional anchors, HomeGoods and Petco.
HomeGoods has leased 27,500 sq. ft. and is slated to open in spring 2012. This is the first store in the market for this home furnishings retailer with the next closest location eight miles away.
Petco is scheduled to open in 11,350 sq. ft. this fall.
Nutramax Labs on Thursday announced the continuation of its partnership with Hall of Fame pitcher Jim Palmer, spokesman of the Cosamin joint health supplements in national and regional marketing campaigns and events.