Jack Link's is bringing its latest innovation to retail shelves this April with the launch of Big Dippers, offering a combo pack of meat sticks with dipping sauces.
Sales of sauces and marinades has been robust as consumers prepare more meals at home. A recent SymphonyIRI MarketPulse survey found that 63% of consumers eat out less frequently today than they did before the economic downturn began.
The economy has caused consumers to eat at home more frequently. Products that make food prep easier are more popular than ever with consumers.
The sauces and marinades market has experienced a 20% upswing in U.S. retail sales between 2005 and 2010, and is expected to increase an additional 19% by 2015.