January 22, 2014

With Baby Boomers numbering about 80 million and these consumers accounting for 44% of all households with annual incomes more than $75,000, the segment is fast-becoming a focal point for the food industry, according to "Boomer Wellness: Culinary Trend Mapping Report," published by market research publisher Packaged Facts and CCD Innovation.

September 14, 2012

Drug channel retailers hold a lower than average share among younger baby boomers, likely due to a particularly low share across sizeable categories, such as vitamins and internal analgesics, within the younger boomer cohort, SymphonyIRI Group reported Thursday as part of its latest Times & Trends Report, "Baby Boomers: Riding the Wave of Diversity."

February 1, 2011

Walgreens generated quite 
the fanfare in January when it announced free blood-pressure screenings across its pharmacies and Take Care Clinics on the “Oprah Winfrey Show.”
 And the timing couldn’t be more perfect — the oldest of the baby boomer generation reach birthday No. 65 in 2011, which means some 10,000 seniors will be celebrating retirement age every day from now through the next 19 years.

May 9, 2010

Elations recently announced the launch of the “Boomers Building a Better America” initiative, a program...