September 11, 2012

Drug maker Upsher-Smith Labs has introduced a new product to its prenatal vitamin line, the company said Tuesday.

July 26, 2012

A study released Thursday found that low levels of vitamin D can mean a much greater risk of death among older adults.

July 20, 2012

The July/August 2012 Pain Relief Ingredient Guide breaks down the indication, ingredients, purpose and dosage of Aleve, Advil, Bayer Advanced, Perform, Absorbine, Salonpas, Hyland's Leg Cramps ointment, Arnicare and BenGay Cold Therapy.

July 18, 2012

Premama recently launched its patent-pending prenatal supplement in drink form. The flavorless Premama mix can be added to flavored drinks and foods.

July 18, 2012

Researchers argue there is compelling evidence that the recommended dietary allowance of vitamin C should be raised to 200 mg per day for adults, up from its current levels of 75 mg for women and 90 mg for men, in a recent report published in Critical Reviews in Food Science and Nutrition.

July 16, 2012

Sales of vitamins, totaling almost $3.6 billion, were up 2.7% for the 52 weeks ended May 13, according to SymphonyIRI Group data across food drug and mass (excluding Walmart).


July 13, 2012

Vitamin D deficiency is associated with poor lung function in asthmatic children treated with inhaled corticosteroids, according to a new study from researchers in Boston released Friday.

June 14, 2012

TABS Group on Thursday reported a small increase of 2% to $12.2 billion in vitamin sales for the 52 weeks ended in April, according to the "TABS Group Annual Vitamin Study," now in its fifth year.

May 30, 2012

Older adults who don’t get enough vitamin D — either from diet, supplements or sun exposure — may be at increased risk of developing mobility limitations and disability, according to new research from Wake Forest Baptist Medical Center released Tuesday.

May 29, 2012

The May/June 2012 Skin/Itch Relief Ingredient Guide breaks down the indication, ingredients, purpose and dosage of Bio-Oil, AmLactin, Cetaphil Daily Advance, Zim's Crack Creme, Olay Advanced Healing, Curel Itch Defense, Benadryl Itch Relief Spray, Cortizone 10 and Neopsporin Eczema Essentials.

April 2, 2012

The March/April 2012 Allergy Relief Ingredient Guide breaks down the indication, ingredients, purpose and dosage of Claritin, Allegra, Zyrtec, Benadryl, Alavert, Advil Allergy Sinus, Chlor-Trimeton Allergy, Hyland's Seasonal Allergy Relief and Similasan Nasal Allergy Relief.

March 21, 2012

Taking vitamin E supplements does not increase or decrease heart failure risk among women, according to a study in Circulation: Heart Failure, an American Heart Association journal, released Tuesday.

March 7, 2012

Airborne last week presented two new Airborne Plus Energy products in citrus and berry flavors to address that run-down feeling many people get when they feel they soon may be under the weather.

February 1, 2012

The spring 2012 Vitamin & Supplement Ingredient Guide breaks down the indication, ingredients, purpose and dosage of Centrum Specialist Heart, One-A-Day Women's Petites, DRS Health Complete One, Megavite Fruits & Veggies, Cosamin ASU, Omojo Acne & Tissue Support, NatureMade Krill Oil, Feosol and Slo-Niacin.

January 30, 2012

Vitamin D deficiency or insufficiency may be even more common than previously thought and a risk factor for more than just bone diseases, according to new research published Friday in the American Chemical Society journal Analytical Chemistry.

January 24, 2012

Drug maker Upsher-Smith Labs has launched a prenatal vitamin designed to help relieve morning sickness, the company said Monday.

December 6, 2011

Altrient is launching three new nutritional supplements that will be available on the company's website.

October 24, 2011

Vitamin D has been one of the fastest-growing segments in the VMS market since 2010, a factor that has been in step with the number of positive clinical studies establishing the need for vitamin D supplementation.

October 11, 2011

The Council for Responsible Nutrition issued sharp criticism in response to the published study, "Dietary Supplements and Mortality Rate in Older Women," published in the Archives of Internal Medicine, a publication of the American Medical Association.

October 3, 2011

People taking oral steroids are twice as likely as the general population to have severe vitamin D deficiency, according to a study of more than 31,000 children and adults by scientists at Albert Einstein College of Medicine of Yeshiva University released last week.

August 31, 2011

Alacer last week launched Emergen-C Kidz, a new vitamin drink mix specially formulated for children.

July 5, 2011


Findings from the past year show that vitamin sales have been stronger than most other health and beauty categories. The recent emphasis placed by vitamin and nutritional supplement manufacturers on new multivitamin brands has delivered positive results.

July 5, 2011

A survey for Vitamin Shoppe found that 60% of Americans currently take a vitamin or supplement. Of those who take vitamins, more than 70% of respondents said they feel more confident about their health when they are taking a vitamin. Multivitamins are the most popular supplements, with 75% of respondents taking a multivitamin regularly.

July 5, 2011


The vitamin D category continues to grow. Category leader Nature Made from Pharmavite is on the cusp of launching a host of new products, including a Super D-Complex with magnesium, vitamin D chewable tablets and vitamin D with vitamin C and zinc.