May 1, 2014

Professional skateboarder Paul Rodriguez, also known as “P-Rod,” is partnering with Unilever’s Axe men’s grooming brand to take his style off the board and into the personal care aisles.

January 15, 2014

Unilever’s Axe brand has unveiled Axe Peace, both a new line of products and a campaign designed to bring young people together to affect change with a single act: a kiss.

December 12, 2013

Unilever’s men’s grooming brand, Axe, made history last year during Super Bowl XLVII after announcing plans to send one viewer to space as part of its Apollo campaign. This year, Axe returns to the big game to air a 30-second television commercial.

September 25, 2013

As part of the Black Chill product launch, Unilever’s Axe is whisking away nine winners — and their friends — to the ultimate winter adventure, the Axe Black Chill Challenge.

October 29, 2012

Unilever’s men’s grooming brand Axe has launched its "Getting Dressed" creative spot in the United States, which takes a lighter look at a couple's interaction the morning after a romantic chance encounter.

June 22, 2012

Unilever’s Axe Hair brand for men has teamed up with Universal Pictures' upcoming comedy “Ted” to create a partnership that speaks to the irreverent nature and humor of both the film and the Axe Hair brand.

June 21, 2012

Sales of depilatories are on the upswing as manufacturers roll out new products that promise silky smooth results.


April 25, 2012

Axe has added an item to its shower product range.

March 22, 2012

Ethnic hair care brand Creme of Nature is introducing its new Perfect Edges with Argan Oil from Morocco, a shine-infusing hair gel that also strengthens hair.

February 17, 2012

A decade ago, Unilever’s Axe revolutionized the American grooming industry with its launch and has since become a leading men’s grooming brand. Now the brand is aiming to make history again with its first-ever fragrance for her. Enter Anarchy.


January 25, 2012

Church & Dwight’s Nair has developed a line of hair removal creams and waxes for the body and face that are inspired by the hair removal and skin care secrets of Brazil.

January 25, 2012

When buying bath and shower products, shoppers tend to choose products based mainly on scent and moisturization, according to a Mintel survey. Furthermore, men are increasingly opting for body wash in lieu of bar soap.

January 9, 2012

A decade ago, Unilever revolutionized the men’s grooming segment with the launch of Axe, which has since become a leading men’s grooming brand. Now the brand is looking to make history again with the launch of its first-ever, limited-edition fragrance for her.

December 5, 2011

Recent research indicates that there is a growing natural hair trend among African-American women in the United States, with a shift from relaxed to natural becoming so common that it has sparked growth of those hair care products that help hair “transition.”


June 6, 2011

Unilever's Axe Hair brand has announced that it is partnering with the nonprofit organization Wounded Warrior Project and promoting its new Axe Buzzed Look cream + SPF 15, its newest styling product.

January 28, 2011

Unilever's Axe brand is working with the NFL's St. Louis quarterback, Sam Bradford, to promote the launch of its new Axe Hair Buzzed Look cream + SPF 15.

January 19, 2011

Ethnic hair care brand SoftSheen-Carson, which is part of L’Oréal USA, is launching for the mass market in February its new Dark and Lovely Healthy-Gloss 5 relaxer and hair care system, which is positioned as the first hair care system to preserve and restore all five signs of healthy hair: moisture, shine, strength, softness and body.

October 5, 2010

Ethnic hair care manufacturer Johnson Products Co. has announced the launch of its new touch-up...

June 22, 2010

As part of the launch of Axe's new Axe Twist, the men's grooming brand has...

February 10, 2010

Unilever's chief marketing officer Simon Clift, who has been credited with Axe's success, is stepping...

September 10, 2009

A cool new shower sponge for guys -- aptly dubbed the "Axe Detailer Shower Tool"...

February 13, 2008

Unilever’s Axe brand for men is launching for 2008 an all-over body fragrance and a...

January 21, 2008

Unilever U.S. announced on Tuesday that it has reconfigured its business teams and created a...

October 7, 2007

With revamped packaging and a new campaign, featuring actor David Spade, Unilever is hoping to...