April 21, 2013

There's a lot to like about the As Seen On TV category. It has a sell-through rate between 10% and 20%. Margins also are in the double-digits. Best of all, the products that make it to retail shelves are proven winners.

June 21, 2012

Retailers remain bullish on the As Seen On TV category. “Almost every As Seen On TV product outperforms other product categories in drug stores,” said AJ Khubani, CEO of TeleBrands.

February 22, 2012

The economy doesn’t seem to be hurting the As Seen On TV category. A.J. Khubani, CEO of Telebrands, said the company’s business is ahead 20% in 2011 over the previous year, and fourth-quarter sales were up 30%.

November 7, 2011

The fourth quarter is always the busiest season for As Seen on TV products. Products in the $9.99 to $19.99 range are expected to generate the most movement in the drug channel.

July 25, 2011


As Seen On TV products have gained valuable shelf space at drug chains, becoming a formidable department instead of just an item-driven business.


June 21, 2011

As Seen on TV products are grabbing more space in chain drug stores. “Consumer interest is higher than it has ever been,” said AJ Khubani, CEO and founder of TeleBrands. “More retailers are recognizing the importance of the category. More are getting into the category, and those already in the category are giving it more shelf space.”

April 1, 2011

A company that specializes in "As Seen on TV" products has named a new COO.

February 18, 2011

Move over Snuggie and ShamWow — more direct-response products are coming to retail.

February 18, 2011

TeleBrands, a developer of "As Seen On TV" products, has introduced three new innovations.