While the term homeopathy may remain as foreign to the American consumer as allopathy, more and more shoppers are placing those homeopathic products in their baskets. 


Showing up on CVS shelves is Mission’s Maximum Strength Muscle Rub touting its “athlete-engineered, arnica enriched” formulation.

Historical Remedies, based in St. Paul, Minn., last week launched a line of six homeopathic "stress reduction" lozenges for introduction into the food, drug and mass channel at the ECRM Vitamin, Diet & Sports Nutrition EPPS in Atlanta.

Boiron is making headway introducing a whole new natural external pain reliever into the mass outlet, having earlier this year won distribution through Walgreens and Duane Reade of its arnica gel Arnicare.