Retailers and manufacturers may understand that strategic alignment and a shopper-centric focus is imperative for successful collaboration, but what does the path to success look like? How do brands and retailers get from point to A to point B?
You can say the big winner was literally out of this world.
If you are a retailer that has yet to develop a smartphone application, then you need to read this.
Almost 100 million Americans use social media to shop, according to a new survey.
In its sweeping, soup-to-nuts drive to regain momentum and recapture its marketing mojo, the nation’s...