November 4, 2013

The phenomenon surrounding Unilever’s Axe Apollo, the largest campaign in the brand’s 30-year history, is coming to its epic conclusion in December at the Axe Apollo Space Academy.

October 16, 2013

The drug channel winner of the Path to Purchase Institute’s annual Design of the Times merchandising display competition fired on all cylinders in meeting the “Four C’s” judges use to measure each of the displays — ability to command attention, connect with the shopper, convey a clear message and close the sale.

April 30, 2013

In conjunction with the Axe Apollo Space Academy, which will send 22 people from around the world to space, the Axe brand is launching a new retail-focused program that will allow seven people to attend Space Camp for a chance to participate in the trip of a lifetime.

January 28, 2013

To celebrate the biggest product launch in its 30-year history — the launch of the Apollo line of products — Unilever’s Axe men’s grooming line will premiere a television commercial titled “Lifeguard” on Feb. 3 during the third quarter of Super Bowl XLVII.