In the Aug. 24 issue, DSN also highlighted some of the companies attracting — and retaining — New General Market consumers, including Ansell, Beiersdorf, Dentek, Fleet, hello products, Kao Brands, Mentholatum, Paris Presents and Wahl.
A new wave of consumers is quickly becoming the most powerful economic force in retail, and it is causing every company — retailer and supplier alike — to think differently about how they engage, market and build relationships with this new generation.
After revamping the look of its LifeStyles brand last summer to appeal to millennial shoppers, Ansell Healthcare has seen the line of condoms and sexual wellness products record consistent growth over the past few months.
Ansell Healthcare revealed a new look across its LifeStyles line with a brand facing sure to appeal to today’s Millennial shopper. The new lineup includes Ultra, O-More, Turbo, Nano Thin, Viper, Everlast, Kyng and a combination pack named Mixx.
A number of smaller manufacturers of male contraceptives are launching into the market to challenge the big three: Church & Dwight (72.8% dollar share in the category), Ansell Healthcare (11.6% dollar share) and Reckitt Benckiser (11.5% dollar share).
Ansell Healthcare Products on Monday announced the release of Skyn Large following the success of Skyn, the first polyisoprene condom on the market, and due to high consumer demand for a larger Skyn product.
Ansell Healthcare Products on Monday announced a relaunch of its core line of LifeStyles condoms in partnership with strategic brand consultant CBX and released a new Signature Series of premium condom products.