The makers of LifeStyles condoms announced the release of the latest innovation to the studded condom category with the debut of the new Fun Bumps condom.
The makers of LifeStyles condoms today announced the release of the new Turbo condom. The Turbo condom is lubricated inside and out with LifeStyles' proprietary Excite gel.
A number of smaller manufacturers of male contraceptives are launching into the market to challenge the big three: Church & Dwight (72.8% dollar share in the category), Ansell Healthcare (11.6% dollar share) and Reckitt Benckiser (11.5% dollar share).
Church & Dwight will be placing some significant heft behind its Trojan brand in the coming year with the launch of a line of full-sized personal massagers under the Trojan brand.
Ansell Healthcare Products on Monday announced the release of Skyn Large following the success of Skyn, the first polyisoprene condom on the market, and due to high consumer demand for a larger Skyn product.
Ansell Healthcare Products on Monday announced a relaunch of its core line of LifeStyles condoms in partnership with strategic brand consultant CBX and released a new Signature Series of premium condom products.