Anheuser-Busch on Tuesday announced the return of Budweiser's Project 12 — the brewmaster platform that introduced Budweiser Black Crown — with three new beers, beginning Oct. 28.
On May 6, Budweiser will introduce a new bowtie-shaped aluminum can to hit store shelves.
Brewers finally have something to celebrate. After three years of flat performance, the category is up 5.3% due to a flurry of new introductions.
Anheuser-Busch's new golden amber lager Budweiser Black Crown debuted on the market in late January.