Schick and Skintimate brands are partnering with Universal Pictures’ "Pitch Perfect 2" to launch the "Rock Your Legs" campaign to help women think about leg care as more than just hair removal, but as a beauty ritual.
Sonia Kashuk’s new spring 2015 limited edition collection features sophisticated new shades of her award-winning formulas and an array of luxe new brushes and beauty tools. The new collection hits Target in March.
Bee Bald is on a mission to help men up their grooming game. The company recently broadened its product portfolio with the new Smooth Plus with SPF 30, which joins a full lineup of men’s grooming products.
Following the success of several pop-up locations in New York, Texas and California, eyelash extensions brand Blinkbar has announced the launch of its first brick-and-mortar shop in Santa Monica, Calif.
Considering that 90% of families’ healthcare decisions are made by women, and that women account for 93% of overall consumer spending on OTC pharmaceuticals, according to Greenfield Online for Arnold’s Women’s Insight Team, identifying and delivering on women’s aspirations is a crucial factor in the success of self-care healthcare items.