Drug channel retailers hold a lower than average share among younger baby boomers, likely due to a particularly low share across sizeable categories, such as vitamins and internal analgesics, within the younger boomer cohort, SymphonyIRI Group reported Thursday as part of its latest Times & Trends Report, "Baby Boomers: Riding the Wave of Diversity."
Bayer has been stepping up its game behind its Bayer Advanced Aspirin brand in an attempt to recreate its brand identity from a healthy heart supplement for people who’ve had a heart attack to what Bayer Aspirin had been in its heyday: the internal analgesic of choice.
Johnson & Johnson Consumer earlier this summer put the freeze on pain with the launch of its Bengay Zero Degrees line extension, an external analgesic rub that makes its home alongside the frozen peas in the freezer.
To encourage consumers to rethink aspirin for pain relief — according to a recent Bayer survey, only 8% of respondents reported taking aspirin more often that other OTC pain relievers — Bayer on Tuesday issued the Fast Relief Challenge and is giving away 100,000 bottles of Bayer Advanced Aspirin so consumers can put the pain reliever to the test.
Hisamitsu America on Wednesday announced the company shipped a season's supply of their topical pain treatment Salonpas products to Jeremy Lin, the New York Knicks point guard who recently underwent surgery to repair a chronic meniscus tear in his knee and is expected to be off the court for about six weeks.
HAZLETON, Pa. — Troy Healthcare in January acquired the distribution of its Stopain brand, an external analgesic Troy has been manufacturing since 2002 that is already an up-and-coming pain-relief spray. The brand cracked the top 10 list of external analgesic rubs for the 12 weeks ended Dec. 26, 2010, moving into the No. 10 spot with $1.3 million in sales across food, drug and mass (excluding Walmart), according to SymphonyIRI Group data. SKU growth of 16.1% in that period also is outpacing category growth of 11.3%.
Drug Store News' 2010 edition of ECRM Health Care details the successes and challenges of eight healthcare product categories that influence the retail drug store and supermarket industries: digestives, allergy/cough-cold, internal analgesics, external analgesics, eye care, ear care, first aid and foot care. Also included is a bonus peek into the most recent edition of The Mack Elevation Forum and its discussion of SKU rationalization. Click below to download the free PDF of ECRM Health Care 2010.
The ECRM OTC & PBC report covers trends in bath and body, facial skin care, oral care, baby care, men's grooming, ethnic hair care, analgesics, digestives, allergy and health care, including product previews of Zantac mint tablets, Arnicare Gel, Airplus Ultra Arch, Traumeel and Murine Earigate.