In the spirit of the London 2012 Olympic Games, Procter & Gamble’s Always feminine care brand has partnered with track and field athlete Veronica Campbell-Brown to start running the Always “Baton Connection” Facebook program.
Procter & Gamble has introduced its new Radiant collection, which includes a complete offering of tampons, pads, liners and wipes from the company’s Tampax and Always brands. The collection marks P&G’s first cross-category product initiative.
Cottonelle is bringing back its Get Fresh With a Friend program that allows consumers to get a free tub of the brand's flushable moist wipes and send one to a friend or family member.