Content about Alliance

May 16, 2010
Powerade to launch Hispanic marketing campaign

Powerade is featuring goalkeeper Guillermo "Memo" Ochoa in the drink brand's first-ever fully integrated marketing...

May 16, 2010
Reporters Notebook

Nicole by OPI is unveiling four new nail lacquer shades inspired by the hit show...

May 9, 2010
Giant Eagle, University Hospitals open walk-in health clinics

Giant Eagle and University Hospitals last week announced a joint effort to open the first...

May 5, 2010
Cellnovo, Home Diagnostics Inc form strategic alliance

Cellnovo, a London-based medical device company, and Home Diagnostics, a leader in diabetes products, on...

April 20, 2010
MassBiologics grants licensing agreement to Merck for tetanus-diphtheria vaccine

A biotech developer owned by the University of Massachusetts Medical School has granted drug maker...

April 8, 2010
Take Care Health Systems opens on-site clinic at Toyota's Buffalo, W.Va., plant

Take Care Health Systems has expanded its partnership with Toyota Motor Manufacturing West Virginia by...

March 23, 2010
Winn-Dixie completes roll out of Food Recovery Program

Winn-Dixie has completed its rollout of a program that provides perishable items to local Feeding...

March 22, 2010
Gatorade teams up with GNC

The Gatorade Co., a division of PepsiCo, has partnered with GNC on its next generation...

March 15, 2010
P&G keeps commitment to Earth with expansion of Future Friendly

Many consumers are interested in buying products with an environmental benefit, but they are not...

March 11, 2010
Maybelline New York encourages customers to 'Be Sensational and Win'

Maybelline New York has partnered with CVS/pharmacy for the "Chicago" "Be Sensational and Win" contest....

February 21, 2010
Downy extends partnership with Quilts for Kids Inc.

In celebration of its 50th year, Downy fabric softener has launched a new specially marked...

February 18, 2010
Healthy Food Financing Initiative promises to boost health, wellness of Americans

The Obama administration plans to bolster health and wellness in America’s inner cities through supermarkets,...

February 15, 2010
CVS Caremark, Polk County partnership demonstrates role of pharmacist intervention in improving diabetes outcomes

Diabetes patients who participated in a special disease management program implemented by CVS Caremark experienced...

February 10, 2010
AmerisourceBergen partners with AssistMed to improve medication adherence among patients

AmerisourceBergen will use a set of cell phone and Web applications to increase medication adherence...

February 9, 2010
American Greetings rolls out cards by Taylor Swift

Just in time for Valentine's Day, greeting cards written and inspired by Grammy winner Taylor...

February 3, 2010
Diet Coke, Heidi Klum to deliver 'truth' to consumers

For the third consecutive year, Diet Coke is partnering with Klum and the National Heart,...

January 25, 2010
A&P Supermarkets debut in-store shopping guides

It may be a new year, but a consumer's budget still remains a No. 1...

January 21, 2010
The Clinic at Walmart opens in Florida

Wuesthoff Health System has partnered with Walmart to open several in-store health clinics in Florida....

January 20, 2010
CHPA, Healthy Advice Networks partner to develop PSA regarding cough-cold medicines

Healthy Advice Networks, a provider of physician office-based, patient-education programs, earlier this week announced a...

January 20, 2010
CVS/pharmacy enters St. Louis market

CVS/pharmacy celebrated its entry into the St. Louis market on Thursday with a grand opening...

January 19, 2010
JDRF, Axxam, Fast Forward to develop diabetes, MS treatments

A group of companies and organizations plan to collaborate to develop new treatments for multiple...

January 18, 2010
Duane Reade partners with Coupons.com

Coupons.com, a provider of interactive coupons solutions, has announced that Duane Reade now is offering...

January 14, 2010
Dollar General among retailers, suppliers providing earthquake relief to Haiti

A host of retailers, including Walgreens, Dollar General and CVS Caremark, have made donations to...

January 13, 2010
Duane Reade partners with MoneyGram International to wire funds to Haiti relief

Duane Reade has partnered with MoneyGram International to enable Duane Reade customers to wire funds...

January 10, 2010
Q&A: Growing e-Rx Harry Totonis, Surescripts president and CEO

Surescripts, the electronic prescribing company founded in 2001 by the National Association of Chain Drug...

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