Rite Aid’s wellness+ loyalty program was a key catalyst in the company’s turnaround, Ken Martindale, Rite Aid president and COO, told Drug Store News. And now that the loyalty program is evolving into wellness+ with Plenti, part of a first-of-its-kind loyalty coalition, it may serve as another bellwether for Rite Aid as the company transforms into a comprehensive retail healthcare company.
Rite Aid may be a company in the midst of a major transformation to provide greater access to health services, but there is one thing that hasn’t changed and won’t change — Rite Aid’s commitment to helping its neighbors.
Rite Aid has its merchandising strategy down to a fine science. Even as the merchant team reporting to Tony Montini, Rite Aid EVP of merchandising, delivers a standardized shopping experience to Rite Aid customers, the company’s merchants are constantly experimenting with new ideas that help differentiate that shopping experience from the store across the street.
Rather than a focus on getting new products to the shelf, necessarily, the OTC business is more and more becomnig about building the best platform that delivers outcomes-improving health information to the end consumer.
The American Pharmacists Association Foundation has unveiled its new Patient Self-Management Solutions aimed at reducing overall cost of care by approximately $1,000 per person with diabetes per year, improving health outcomes and increasing patient satisfaction.
Corrective Education Company has announced an official and exclusive partnership with D.A.R.E., and the building of a curriculum aimed at juveniles, named D.A.R.E. to Make the Right Choices, which utilizes Restorative Justice to dissuade youth from shoplifting.
Health Dialog, a health management company and division of Rite Aid, will partner with the Penn State College of Medicine in a three-year study that will examine the role that health coaches play in preventing fractures among older adults who wish to exercise.
Attention retailers. It’s the mistreated customer who walks out the door in a silent huff who places the most revenue at risk, according to a collaborative study conducted by LoyaltyOne and Verde Group with professor of marketing and psychology, Deborah Small, at the Wharton School of the University of Pennsylvania.
Easter Seals is marking May 31 as World No Tobacco Day by launching a national smoking cessation program to help veterans, people with disabilities and caregivers live healthier, tobacco-free lives. Funding for the new program is supported by a $400,000 grant from the CVS Health Foundation.