November 8, 2013

’Tis the season for toy and electronics gifts. It’s no coincidence that it’s also the biggest time of the year for battery sales. Ramping up displays can help retailers optimize the season.

September 10, 2013

A proliferation of high-drain electronics and healthcare devices are keeping consumers in need of more battery power.

September 10, 2013

Duracell has launched an advanced alkaline battery with long-lasting power, a product it's calling the "biggest innovation since CopperTop."

August 16, 2013

Duracell today announced the launch of Duracell Quantum this month, its most advanced alkaline battery and biggest innovation since CopperTop. To celebrate the launch of Duracell Quantum, Duracell is donating one million Quantum batteries to first responders across North America.

August 2, 2013

Duracell has introduced a new battery that it said would provide more power than previous models.

July 12, 2013

Hearing aid and coin batteries are outperforming other battery segments. Fueled by an aging population that is more willing than ever before to wear hearing aids, the hearing aid battery segment has continued to grow over the last several years.

March 8, 2013

Research from the Freedonia Group indicates that the mature battery category is seeing modest topline growth largely due to a shift in the product mix toward premium batteries.

November 29, 2012

Sales of primary batteries used in consumer products should grow 2.4% each year, according to research from Freedonia Group.


January 25, 2012

Portable power is the growth area of the battery category. While sales of alkaline batteries remain challenged, rechargeable batteries and chargers are becoming a bigger part of the category.

December 5, 2011

Alkaline batteries are showing tepid growth, and experts expect sales to plunge as much as 3% as fierce competition among manufacturers continues to pressure pricing. More devices are using built-in rechargeable battery systems — another trend hurting primary battery sales.


October 24, 2010

’Tis the season for battery multipacks. Battery-powered toys and electronic devices are on many holiday...

February 28, 2010

Gadgets are getting more sophisticated. While these products can do more, they also eat up...