Duracell today announced the launch of Duracell Quantum this month, its most advanced alkaline battery and biggest innovation since CopperTop. To celebrate the launch of Duracell Quantum, Duracell is donating one million Quantum batteries to first responders across North America.
Hearing aid and coin batteries are outperforming other battery segments. Fueled by an aging population that is more willing than ever before to wear hearing aids, the hearing aid battery segment has continued to grow over the last several years.
Alkaline batteries are showing tepid growth, and experts expect sales to plunge as much as 3% as fierce competition among manufacturers continues to pressure pricing. More devices are using built-in rechargeable battery systems — another trend hurting primary battery sales.