Content about Alkaline battery

March 8, 2013

Research from the Freedonia Group indicates that the mature battery category is seeing modest topline growth largely due to a shift in the product mix toward premium batteries.

November 29, 2012

Draining devices demand heavy-duty power

Sales of primary batteries used in consumer products should grow 2.4% each year, according to research from Freedonia Group. 

January 25, 2012

Portable takes a go at battery sector

Portable power is the growth area of the battery category. While sales of alkaline batteries remain challenged, rechargeable batteries and chargers are becoming a bigger part of the category.

December 5, 2011

Competition strains battery sales

Alkaline batteries are showing tepid growth, and experts expect sales to plunge as much as 3% as fierce competition among manufacturers continues to pressure pricing. More devices are using built-in rechargeable battery systems — another trend hurting primary battery sales. 

October 24, 2010

Batteries pack into holiday lists

’Tis the season for battery multipacks. Battery-powered toys and electronic devices are on many holiday...

February 28, 2010

Consumers’ need for power recharges innovation

Gadgets are getting more sophisticated. While these products can do more, they also eat up...