Nothing really says “heartburn” better than the look on the face of Jack Somack, the actor playing “the actor,” in this 1969 ad for Alka-Seltzer. Interestingly enough, the spot may not have been as effective as it might have been as some viewers were confused that the commercial was really for “Magdalini’s Meatballs,” the fictional product that was Somack’s “inspiration.”
The big story in the digestives space is the switch and launch in May of Pfizer’s Nexium 24HR. In a little more than 10 weeks on the shelf, the brand has generated $53.6 million in sales across total U.S. multi-outlets for the 52 weeks ended Aug. 10, according to IRI.
There are a number of growth drivers across the digestives space, starting with the biggest proton-pump inhibitor to make its way from behind the pharmacy bench to over-the-counter aisles since the original “Purple Pill” was switched in 2003.
The January/February 2014 Vitamins and Supplements Ingredient Guide breaks down the indication, ingredients, purpose and dosage of Vitamints Immune, Centrum Specialist Immune Support, Alive! Children's Multi-Vitamin Gummy, Natrol's Melatonin, VitaMelts Multi, TruBiotics, Align and Culturelle Digestive Health Capsules.
The November/December 2013 Cough, Cold and Flu Ingredient Guide breaks down the indication, ingredients, purpose and dosage of Robitussin Maximum Strength, NyQuil Severe Cold & Flu, Theraflu Warming Caplets, Coricidin HBP Cold & Flu, Tylenol Cold & Flu Severe, Hyland's Defend Severe Cold & Flu, Similasan Mucus Relief and Splintek Night Guard.
The September/October 2013 Digestive Aids Ingredient Guide breaks down the indication, ingredients, purpose and dosage of Tums Chewy Delights, Alka Seltzer Fruit Chews, Maximum Strength Zantac 150 Cool Mint, Maximum Strength Pepcid AC, Prilosec OTC (Wildberry Flavor), Prevacid 24 Hour, Zegerid OTC and Gas-X.
A team of middle school students from Philip G. Vroom School in Bayonne took the top prize in Bayer’s first-ever Alka-Seltzer Rocket Contest at Liberty Science Center with a rocket that soared to 15.3 ft., Bayer HealthCare Consumer Care announced Monday.
Bayer Healthcare last week reported it has discontinued certain advertising claims made in broadcast advertising for Alka-Seltzer Plus Severe Sinus Congestion and Cough, a sinus medication, following a challenge made by Procter & Gamble to the National Advertising Division, an investigative unit of the advertising industry’s system of self-regulation.
Bayer HealthCare on Wednesday launched the Said/Heard Mishaps contest on its Alka-Seltzer Facebook page. The contest gives entrants the opportunity to trade those miscommunication experiences that may have caused some gastrointestinal distress for a chance to win $5,000.