The Generation Y group is beginning to take notice and fight the signs of aging, according to the NPD Group, a provider of information and advisory services. According to NPD’s latest Women’s Skincare In-Depth Consumer Report, 39% of women ages 25 years to 34 years say anti-aging is an important benefit they look for in facial skin care products.
The anti-aging category has become quite saturated — not to mention confusing for many shoppers — but it is expected to enjoy growth going forward as the economy continues to improve and aging consumers continue to seek magic in a bottle.
Skin care brand Indeed Laboratories is bringing its nanoblur and snoxin skin care products to the U.S. market, through distributor Boots USA, with exclusive availability at Walgreens and Duane Reade stores.
Beauty trends are as much a reflection of the consumer's state of mind as they are a reflection of the technological innovations put forth by research-and-development teams at laboratories around the world. While consumers are not able to verbalize their expectations for the ideal product that will fulfill their needs, they are able to pinpoint gaps with their unmet needs through their purchasing patterns.
Vichy Laboratories, in conjunction with the kickoff for National Women's Health Week, announced the launch of new additions of skin care products for 50-something women designed to address the signs of hormonal aging.
Lumene, a European skin care and cosmetics brand from Finland, has developed a new anti-aging skin care line that leverages anti-glycation technology to help turn back the hands of time. Enter Complete Rewind.
The BB cream craze continues as Dr. LeWinn by Kinerase is the latest beauty brand to jump aboard the bandwagon with its new Instant Perfecting B.B. Cream SPF 15, which is slated to be on shelf by mid-February.
Murad has announced the launch of Rapid Collagen Infusion, a multi-tasking formula that is designed to fight wrinkles and loss of resilience by promoting collagen and elastin production while maintaining healthy hydration levels in the skin.
Skin care brand Own — which recently launched in Duane Reade stores in New York City, followed by Whole Foods Market in the Northern California region — has developed an app that brings the power to measure and track the aging process to users’ fingertips.
NeoStrata, the creator of the original lunchtime glycolic acid peel, has unveiled its new Exuviance Age Reverse HydraFirm, which targets all visible signs of aging and rehydrates the skin at deep levels so skin looks and feels younger.
The slew of new facial anti-aging products hitting the mass market shows little signs of slowing — despite the lackluster category sales — as manufacturers feverishly work to stay on the cutting edge of innovation and bank on consumers’ undying desire to turn back the hands of time.
Vichy Labs has introduced its new LiftActiv Serum 10, an anti-aging serum that promises to go beyond fine lines and wrinkles to deliver visible results on wrinkles, pores, a loss of firmness and tonicity.
Makucell — a regenerative biotechnology company that develops, manufactures and distributes anti-aging skin care — has unveiled its new Renewnt brand. The product line uses a proprietary ingredient known as Asymmtate, which the company said energizes the skin's stem cells, encouraging youthful cell behavior for firmer and smoother skin.
Dr. LeWinn by Kinerase, the first line of skin care products sold in the mass market that offers exclusive clinical strength kinetin in anti-aging formulas, is launching at retail in June its new Wrinkle Repair day and night cream.
Dr. LeWinn by Kinerase, the first line of skin care products sold in the mass market that offers exclusive clinical strength kinetin in anti-aging formulas, announced that four of its anti-aging treatments have earned the Good Housekeeping Seal from the Good Housekeeping Research Institute.