July 20, 2012

Celebrity beauty licensing company Boldface Group has announced that its operating subsidiary, Boldface Licensing + Branding, has signed celebrity Mario Lopez in the fragrance category.

August 24, 2011

Looking to promote its new men’s grooming line, now available chain-wide at Duane Reade, the a|MEN|ity brand set up shop at Duane Reade’s flagship store at 40 Wall St., on Wednesday, to educate men on the brand, hand out samples and offer shaves and mini massages.