April 2, 2012

The March/April 2012 Allergy Relief Ingredient Guide breaks down the indication, ingredients, purpose and dosage of Claritin, Allegra, Zyrtec, Benadryl, Alavert, Advil Allergy Sinus, Chlor-Trimeton Allergy, Hyland's Seasonal Allergy Relief and Similasan Nasal Allergy Relief.

March 29, 2012

The U.S. over-the-counter drug market saw strong growth in 2011, thanks to switches of prescription drugs to OTC, gains in the allergy relief products category and holistic marketing, according to a new report from Kline.

February 1, 2012

The spring 2012 Vitamin & Supplement Ingredient Guide breaks down the indication, ingredients, purpose and dosage of Centrum Specialist Heart, One-A-Day Women's Petites, DRS Health Complete One, Megavite Fruits & Veggies, Cosamin ASU, Omojo Acne & Tissue Support, NatureMade Krill Oil, Feosol and Slo-Niacin.

January 25, 2012

The National Advertising Review Board on Tuesday recommended that Novartis Consumer Health discontinue advertising claims that the company’s Excedrin Extra Strength product starts relieving headache pain faster than Advil.

January 3, 2012

Pfizer Consumer Healthcare is giving pain a bad name in marketing its pain-relief brand Advil as the “good” medicine, with Jon Bon Jovi signing on as a company spokesman.

December 13, 2011

According to two new surveys of parents and pediatricians from Pfizer Consumer Healthcare, more than half of all parents report feeling anxious, fearful or helpless when their child comes down with a fever.

December 9, 2011

Pfizer Consumer Healthcare on Thursday unveiled a Jon Bon Jovi testimonial as its latest commercial that's part of its "Advil Stories" campaign.

November 17, 2011

Pfizer Consumer Healthcare on Tuesday unveiled a new library at P.S. 130 in the Bronx as part of its Advil Congestion Relief Project.

October 24, 2011

The winter 2011 Cough, Cold and Flu Relief Ingredient Guide breaks down the indication, active ingredients, purpose and dosage of such allopathic and homeopathic OTC aids as Mucinex, DayQuil, Coricidin HBP, Advil Cold and Sinus, Theraflu, Delsym, Oscillococcinum, Hyland's Defend and Zicam.

March 7, 2011

The OTC Pain Relief Ingredient Guide breaks down the indication, active ingredients, purpose and dosage of OTC internal and external analgesics.

December 8, 2010

Pfizer Consumer Healthcare on Tuesday launched a new consumer promotion campaign featuring television actress Angie Harmon in support of its Children’s Advil brand.

November 15, 2010

Pfizer Consumer Healthcare on Tuesday announced it will be supporting its Advil Congestion Relief launch...

October 3, 2010

Pfizer Consumer Healthcare on Monday launched a consumer campaign encouraging Americans to clean out their...

August 22, 2010

According to a study released by the Relational Capital Group, despite product recalls and a...