The U.S. over-the-counter drug market saw strong growth in 2011, thanks to switches of prescription drugs to OTC, gains in the allergy relief products category and holistic marketing, according to a new report from Kline.
The spring 2012 Vitamin & Supplement Ingredient Guide breaks down the indication, ingredients, purpose and dosage of Centrum Specialist Heart, One-A-Day Women's Petites, DRS Health Complete One, Megavite Fruits & Veggies, Cosamin ASU, Omojo Acne & Tissue Support, NatureMade Krill Oil, Feosol and Slo-Niacin.
The National Advertising Review Board on Tuesday recommended that Novartis Consumer Health discontinue advertising claims that the company’s Excedrin Extra Strength product starts relieving headache pain faster than Advil.
According to two new surveys of parents and pediatricians from Pfizer Consumer Healthcare, more than half of all parents report feeling anxious, fearful or helpless when their child comes down with a fever.
The winter 2011 Cough, Cold and Flu Relief Ingredient Guide breaks down the indication, active ingredients, purpose and dosage of such allopathic and homeopathic OTC aids as Mucinex, DayQuil, Coricidin HBP, Advil Cold and Sinus, Theraflu, Delsym, Oscillococcinum, Hyland's Defend and Zicam.