October 28, 2013

The Food and Drug Administration has launched an online learning course aimed at healthcare professionals to educate them about potentially untruthful or misleading drug ads and promotional materials.

October 21, 2013

Big Lots has appointed former Kmart executive Andrew Stein as the company's SVP and chief customer officer, as the company focuses more intensely on bolstering its digital footprint.

October 21, 2013

The National Advertising Division last week recommended that Maximum Human Performance, which markets the dietary supplement MYO-X Myostatin Inhibitor, discontinue the advertising claims and testimonials at issue in NAD’s review.

October 21, 2013

The Electronic Retailing Self-Regulation Program last week determined that Kowa Health Care America can support general performance claims for Okinawa Life, a dietary supplement marketed as providing a variety of health benefits.

August 23, 2013

The Electronic Retailing Self-Regulation Program recommended that Lonza America modify certain “clinically” proven claims for the company’s Alomune dietary supplement.

August 22, 2013

The National Advertising Review Board determined that certain claims made by Matrixx Initiatives for its Zicam Cold Remedy products would not reasonably be understood to mean that use of the products prevents colds.

August 19, 2013

Advertisements for Roxane Labs made by Prism Marketing won three Aster Awards and an award from Healthcare Marketing Report, Prism said.

August 19, 2013

DrFuhrman.com informed the National Advertising Division that the company has discontinued certain advertising claims — including “anti-cancer” and cancer treatment claims — made for the company’s Immunotect dietary supplement.

August 19, 2013

The maker of a mobile app designed to help consumers track and remember products for later has secured $5 million in new capital.

July 31, 2013

Promotions were up across the front-end over the first half of 2013 as compared with the corresponding year-ago period, and digital coupons have continued to sustain double-digit growth as more marketers adopt a digital strategy and more retailers employ an omnichannel loyalty program to attract and retain customers.

July 17, 2013

Skin care and sun lotion enthusiasts are more inclined to engage in online and mobile activities, and they are more influenced in their beauty purchases by online ads compared with the average consumer, according to new research by Interactive Advertising Bureau.

July 15, 2013

The National Advertising Division referred to the Federal Trade Commission advertising claims made by Fiore RX, for its Antifungal Nail Lacquer after the company failed to respond to an NAD inquiry.

May 13, 2013

Perrigo on Monday announced it has kicked off a broad industry marketing and communications campaign to raise awareness for, and consumer confidence in, generic over-the-counter store-brand medications.

May 7, 2013

Stayhealthy on Monday named Iz-On Media the company's exclusive advertising sales, content and programming representative for the Stayhealthy HealthCenter Kiosk Network.

April 15, 2013

DSN has reported for many years on the emergence of dietitians in supermarket pharmacies, and an article that appeared in Advertising Age Sunday confirms how big the trend has become.

April 5, 2013

The National Advertising Division on Friday recommended that Matrixx Initiatives discontinue advertising claims that suggest its homeopathic Zicam Cold Remedy products prevent users from catching a cold.

April 3, 2013

Weis Markets on Wednesday announced that Gretchen Suydan has joined the central Pennsylvania grocer as director of marketing. The company announced the promotions of Brian Bosworth to sales director and Maria Panko to private brands manager.

February 27, 2013

The Electronic Retailing Self-Regulation Program on Monday recommended that Lunada Biomedical discontinue weight-loss and other claims made for Amberen, a dietary supplement marketed to menopausal women.

February 20, 2013

Diplomat Specialty Pharmacy has hired a former information technology executive as its director of marketing.

January 31, 2013

The Electronic Retailing Self-Regulation Program determined the National Weight Loss Institute can support general weight-loss claims made in direct-response advertising for Prevoxin, a dietary supplement intended to promote weight loss, but recommended the marketer modify or discontinue certain claims.

January 15, 2013

A new ad format from health kiosk maker SoloHealth delivers targeted sponsor content that allows consumers to request additional information regarding products or services that will help promote healthy lifestyles, the company said.

January 8, 2013

The Electronic Retailing Self-Regulation Program recommended that Casper Labs modify or discontinue certain claims for Calmestra, a dietary supplement marketed as providing relief for symptoms of menopause, including claims that the product has been “clinically proven” to address symptoms of menopause.

November 29, 2012

Older women are not yearning for the beauty of their teens and 20s, but their views on beauty do change as they grow older. Marked by a confidence that is beautiful in and of itself, older women do aspire to look their best at their age, and they desire more information and product ads that they can both relate to and believe, according to a recent study on female baby boomers.


October 26, 2012

Target is getting aggressive in a lot of ways. Canada. Big holiday plans. And now a plan to take a greater share of the ethnic beauty business.