April 19, 2013

One-third of supermarkets have a dietitian walking their aisles, according to a recent report published by Advertising Age. And almost 9-in-10 grocers have a dietitian housed in their corporate suites.

Is it any wonder? There's a natural synergy between pharmacy and food stores that grocers have been looking to tap in one form or another over the past decade. But now, especially as health systems and large employers become more savvy around the benefits a healthier workforce will have to their bottom lines, this is likely to transform from a supermarket patient's best-kept-secret into a must-have service.

December 14, 2011

Johnson & Johnson recently named Michael Sneed to oversee its global marketing and public relations functions, according to a report published Tuesday on AdAge.com, effective Jan. 1.

June 16, 2011

Review websites have become an essential tool for the discriminating consumer, so it's only natural that one would crop up for consumer goods.

December 29, 2010

Target is unveiling a new ad campaign in 2011, according to a published report. The new ads are meant to speak to a broader group of parents. The company also is reaching out to new parents through a new Facebook-based initiative called the "Big Baby Billboard."

December 14, 2010

Rite Aid recently was awarded Advertising Age’s Media Vanguard Award in the category “Best Use of Online Video for Customer Service” for its "Giving Care for Parents" original online video series.