In a recent survey, more than half of respondents said that they are highly annoyed by the way brands continue to rely on the old-fashioned strategy of repeatedly blasting generic advertising messages.
Shoppers think it's cool to get digital help finding relevant products and information as well as navigating the store, according to a study by RichRelevance. But they are creeped out by digital capabilities that identify, track and use location and demographics
Beauty. It’s a $48 billion mega category that is battling only moderate growth — especially within the mass channel — because of a shift in consumer attitudes, increased competition and a lack of effective advertising. The question then becomes, “How can suppliers overcome such challenges and break through the clutter?”
Once considered a niche opportunity, the multicultural marketplace has become a mainstream imperative due to unprecedented growth in population, buying power and culture sustainability, according to a recent Nielsen report.
For most categories, circular promotions touting price only are the most prevalent form of advertising, as opposed to a percent off or another savings incentive. That’s not the case in the supplement segment, where buy-one-get-one offers represent 58.5% of all circular ads as compared with 21.2% of price-only promotions.
Mobile is increasingly influencing all stages along the shopper’s path-to-purchase for CPG items. New research from mobile audience intelligence firm NinthDecimal examines how mobile usage and marketing is transforming how shoppers interact with CPG brands.
How do you bring new life into a 75-year-old after-shave brand? Old Spice has found new relevance — and most important, a new generation of users — with fresh new scents, new products like body wash and a slick ad campaign that combined TV and social media. Isaiah Mustafa, AKA “the man your man could smell like,” makes a series of rapid-fire appeals to women, playing off the idea that women are in charge of the shopping list.
Australian Dream is one of those hot external analgesic products that has been growing by greater than 20% across all channels. Drug Store News had an opportunity to dig a little deeper regarding the Nature s Health Connection s Australian Dream product with David Biernbaum of David Biernbaum and Assoc., who represents the product.
Skin care company Murad has hired Elizabeth Ashmun as chief marketing officer, overseeing all global marketing including brand development, advertising, public relations, creative and education, for products, services and new market opportunities.
Locally relevant and personalized ads move shoppers from their screens into store aisles. That’s according to the findings of a recent study by G/O Digital, a provider of local, integrated digital marketing solutions.
Advertising claims for weight loss supplement products feed the Federal Trade Commission with the highest settlement costs within the dietary supplement and functional food category, according to a new web-based, members-only tool from the Council for Responsible Nutrition.
The National Advertising Division on Wednesday determined that Chattem can support certain advertising claims for “Nasacort Allergy 24HR,” an over-the-counter allergy relief medication. The claims were challenged by Merck Consumer Care.
Revlon announced on Wednesday that second-quarter net sales in its consumer segment experienced a 2.5% boost thanks to higher sales of Revlon color cosmetics, Revlon ColorSilk and Sinful Colors, but a higher advertising expense impacted profits during the period.
Beauty company L'Oréal Paris has applied image recognition technology to target product ads based on the hair color identified in photos of faces for its Ombré campaign, which is now live on GumGum's in-image advertising platform.