September 11, 2015

Mondelēz International has announced that it will spend more on advertising, increase healthier snacks and expand its e-commerce business as consumers eat less processed food, according to CNBC.

September 9, 2015

epsiCo's Doritos brand on Wednesday announced the 10th and final Crash the Super Bowl contest, which invites consumers to create a 30-second TV advertisement for the brand. 

August 20, 2015

Jennifer Cheslock, 21, never goes anywhere without her Summer’s Eve products. They are in her gym bag and in her apartment at college. And it isn’t something she learned from her mom — her friends suggested the brand.

August 20, 2015

Real guys, real grooming. That message has been part of the culture at Wahl Clipper since it was founded by Leo Wahl 96 years ago.

August 20, 2015

A new wave of consumers is quickly becoming the most powerful economic force in retail, and it is causing every company — retailer and supplier alike — to think differently about how they engage, market and build relationships with this new generation.

August 18, 2015

Mondelez International announced Tuesday that it had announced a sponsorship through which Oreo cookies and belVita breakfast biscuits would be Official Promotional Partners of the U.S. Open. 

August 6, 2015

FSI advertising expenditures are up 2% across pharmacy retailers and up 7% among grocers. 

June 22, 2015

In a recent survey, more than half of respondents said that they are highly annoyed by the way brands continue to rely on the old-fashioned strategy of repeatedly blasting generic advertising messages.

June 11, 2015

According to a new report from national trade organization AHAA: the Voice of Hispanic Marketing, pharmaceutical marketers have room for improvement when it comes to Hispanic advertising.

May 28, 2015

Action on Smoking & Health has released a parody in advance of World No Tobacco Day on May 31.

May 14, 2015

DSN talks with Andrew Simon of BrandShop to discuss digital solutions and customer enagement in the CPG space. 

May 7, 2015

Shoppers think it's cool to get digital help finding relevant products and information as well as navigating the store, according to a study by RichRelevance. But they are creeped out by digital capabilities that identify, track and use location and demographics

April 22, 2015

Beauty. It’s a $48 billion mega category that is battling only moderate growth — especially within the mass channel — because of a shift in consumer attitudes, increased competition and a lack of effective advertising. The question then becomes, “How can suppliers overcome such challenges and break through the clutter?”

April 22, 2015

Once considered a niche opportunity, the multicultural marketplace has become a mainstream imperative due to unprecedented growth in population, buying power and culture sustainability, according to a recent Nielsen report.

March 12, 2015

Retailer participation in freestanding insert (FSI) coupon events and digital coupons distributed on retailer websites benefited from double-digit increases.


March 4, 2015

For most categories, circular promotions touting price only are the most prevalent form of advertising, as opposed to a percent off or another savings incentive. That’s not the case in the supplement segment, where buy-one-get-one offers represent 58.5% of all circular ads as compared with 21.2% of price-only promotions.

February 23, 2015

Are you price competitive? As many as 37% of consumers are price checking items as they shop.

January 23, 2015

Mobile is increasingly influencing all stages along the shopper’s path-to-purchase for CPG items. New research from mobile audience intelligence firm NinthDecimal examines how mobile usage and marketing is transforming how shoppers interact with CPG brands.


January 12, 2015

The Council for Responsible Nutrition Foundation on Monday announced it has pledged additional grants — now totaling more than $2.1 million — to the National Advertising Division.

December 17, 2014

How do you bring new life into a 75-year-old after-shave brand? Old Spice has found new relevance — and most important, a new generation of users — with fresh new scents, new products like body wash and a slick ad campaign that combined TV and social media. Isaiah Mustafa, AKA “the man your man could smell like,” makes a series of rapid-fire appeals to women, playing off the idea that women are in charge of the shopping list.

December 11, 2014

Australian Dream is one of those hot external analgesic products that has been growing by greater than 20% across all channels. Drug Store News had an opportunity to dig a little deeper regarding the Nature s Health Connection s Australian Dream product with David Biernbaum of David Biernbaum and Assoc., who represents the product.

November 18, 2014

Researchers found that online and offline consumer conversations and recommendations account for 13% of consumer sales. 


November 11, 2014

Skin care company Murad has hired Elizabeth Ashmun as chief marketing officer, overseeing all global marketing including brand development, advertising, public relations, creative and education, for products, services and new market opportunities.

October 3, 2014

Locally relevant and personalized ads move shoppers from their screens into store aisles. That’s according to the findings of a recent study by G/O Digital, a provider of local, integrated digital marketing solutions.