This holiday season will be both a splurge and save season for toys. Parents will splurge for one or two toys, but will round out their holiday shopping with less expensive items, according to Adrienne Appell, a spokesperson for the Toy Industry Association.
Mini collectibles and collectible trading cards are hot segments in the toy market. They are “on point with what kids want, aren’t expensive and keep kids coming back,” according to Adrienne Appell, a representative for the Toy Industry Association.
Sales of games and puzzles dipped 6% last year to $1.24 billion, according to the NPD Group, but Adrienne Appell, a spokeswoman for the Toy Manufacturers Association, said that as a category, games have held steady over the past few years.