June 19, 2013

Newcomer Dust Cutter Beverage Co. is serving a throwback to the Old West with the launch of its new line of all-natural lemonades in Ball's 16-oz. Alumi-Tek bottles.

June 13, 2013

Powerade, a Coca-Cola brand, announced the addition of a new zero-calorie water-enhancement product that provides the same hydration solution as the traditional ready-to-drink sports beverage.

May 20, 2013

Ocean Spray announced a new lemonade flavor juice drink coinciding with a company promotion partnered with JetBlue Airways for consumers to receive a summer getaway.

January 25, 2013

Simply Orange Juice announced three new additions to their lines of Simply Orange Juice and Simply Lemonade: tangerine and banana under the Simply Orange Juice brand, and a blueberry variety from Simply Lemonade.

August 10, 2012

Arizona Beverages USA and Jack Nicklaus have announced the latest addition to the popular Jack Nicklaus Golden Bear line.

March 21, 2012

Minute Maid is shaking up the juice aisle with a lighter version of its lemonade beverages.

August 15, 2011

Seagram's has introduced a line of fruity malt beverages that now are available nationwide.

June 10, 2011

Tropicana is giving its Trop50 brand a refreshing boost.

May 3, 2011

Honest Tea is adding another zero-calorie beverage to its lineup.

October 10, 2010

Undaunted by flat carbonated beverage sales, premium soda manufacturers are bringing a steady stream of...

June 15, 2010

Families looking for the great taste of Juicy Juice and the crisp, refreshing kick found...

March 30, 2010

In the brand’s first-ever global integrated marketing campaign, Powerade will give athletes the inspiration and...