In celebration of its 10-year anniversary, coconut water brand Vita Coco announced a new, all-natural beverage, which is slated to hit grocery stores nationwide beginning in April.
Newcomer Dust Cutter Beverage Co. is serving a throwback to the Old West with the launch of its new line of all-natural lemonades in Ball's 16-oz. Alumi-Tek bottles.
Powerade, a Coca-Cola brand, announced the addition of a new zero-calorie water-enhancement product that provides the same hydration solution as the traditional ready-to-drink sports beverage.
Ocean Spray announced a new lemonade flavor juice drink coinciding with a company promotion partnered with JetBlue Airways for consumers to receive a summer getaway.
Simply Orange Juice announced three new additions to their lines of Simply Orange Juice and Simply Lemonade: tangerine and banana under the Simply Orange Juice brand, and a blueberry variety from Simply Lemonade.
Arizona Beverages USA and Jack Nicklaus have announced the latest addition to the popular Jack Nicklaus Golden Bear line.
Minute Maid is shaking up the juice aisle with a lighter version of its lemonade beverages.
Seagram's has introduced a line of fruity malt beverages that now are available nationwide.
Tropicana is giving its Trop50 brand a refreshing boost.
Honest Tea is adding another zero-calorie beverage to its lineup.
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In the brand’s first-ever global integrated marketing campaign, Powerade will give athletes the inspiration and...