May 21, 2013

AccentHealth found that more than half of viewers make personal product purchases when filling a prescription at the pharmacy, according to an online survey of almost 700 AccentHealth viewers conducted in April. There is opportunity for growth as 7-out-of-10 consumers indicated that they are likely to purchase beauty and hygiene products when filling a prescription in the future.

May 20, 2013

The purchase of personal products is most often made at locations of convenience and health destinations — mass merchandisers and drug stores — according to an online survey of almost 700 AccentHealth viewers conducted in April. Showing signs for further growth, 69% of respondents indicated they would make a personal product purchase at a drug store in the future.

May 17, 2013

Health benefits are among the top characteristics playing a role in personal product selection, according to an online survey of almost 700 AccentHealth viewers conducted in April. More than three-quarters of shoppers consider the health benefits when buying a health, beauty or hygiene product.

May 15, 2013

Three-in-five consumers indicate that looking their best is an important part of how they measure overall health, according to an online survey of almost 700 AccentHealth viewers conducted in April. However, this figure grows to 73% among those who are most proactive about wellness.

May 14, 2013

Not surprising, the majority of respondents who visit the doctor report that they are proactive about their health, according to an online survey of almost 700 AccentHealth viewers conducted in April. And about one-third of respondents indicated that they were "very proactive" about their health.

May 9, 2013

AccentHealth collected data through an online survey conducted from Feb. 13 to 15, 2013. Participants responded via AccentHealth's national, online panel of network viewers, and the survey yielded 644 respondents who were at least 18 years of age and owned either a smartphone, cell phone with Internet access or a tablet.

May 9, 2013

While beauty may be in the eye of the beholder, this month's Patient Views seeks to better understand beauty in the eye of the patient.

April 19, 2013

Amazon.com created a virtual health and wellness depot with the launch of its new 50+ Active and Healthy Living Store.

April 2, 2013

These are the days of the empowered patient — the patient who asks questions, who wants to know about how to prevent the diseases that ailed their parents or how to live more successfully with the conditions they have, who seeks and finds health information from doctors, nurses, magazines and most especially from the teeming trove of online health sites.

March 21, 2013

Among users of retailer apps, 77% report they are likely to increase their frequency of use or use new features, according to a recent online survey of more than 600 AccentHealth viewers. Cost-saving seekers will continue to fuel future app usage (67%); however, significant interest in less commonly used tools today — such as live expert chatting (30%), bar code scanning (55%) and prescription regimen management (46%) — are expected to contribute to growth in app use.

March 20, 2013

As retailers strengthen mobile strategies, it is not surprising to find that half of surveyed consumers (49%) own a retailer app, according to a recent online survey of more than 600 AccentHealth viewers. Of those, as many as 77% report having an app for a pharmacy or mass merchandiser with a pharmacy.

March 18, 2013

As many as 57% of consumers report using their smart device to make a purchasing decision at the shelf, according to a recent online survey of more than 600 AccentHealth viewers. Of those, 16% use their smart device for pharmacy-related items, including prescriptions and OTCs — making pharmacy products the second-largest category (behind electronics and appliances).

March 14, 2013

When it comes to medical treatment, healthcare professionals remain the most trusted source for information. According to a recent online survey of more than 600 AccentHealth viewers, 64% of viewers cite their healthcare professional as their source of information for prescription medicines, while 31% say they go to healthcare professionals for information on OTCs.

March 11, 2013

While retail stores remain the top shopping destination, nearly one-third of consumers (29%) report they do most shopping online, according to a recent online survey of more than 600 AccentHealth viewers. Sixty-nine percent of consumers still identify with the in-store shopping experience.

March 11, 2013

AccentHealth collected data through an online survey conducted from Feb. 13 to 15, 2013. Participants responded via AccentHealth's national, online panel of network viewers, and the survey yielded 644 respondents who were at least 18 years of age and owned either a smartphone, cell phone with Internet access or a tablet.

February 21, 2013

Almost 3-in-4 women surveyed supplement their diets (74%) versus 65% of men, and 81% of consumers older than 55 years reported supplementing versus 72% of consumers between the ages of 35 years and 54 years, according to an online survey of more than 900 AccentHealth viewers conducted in late 2012. As many as 70% of the generation of respondents between the ages of 18 years and 34 years reported they take vitamins and/or supplements.

February 14, 2013

AccentHealth announced it has purchased the Everwell waiting room television network, a division of MediVista Media.

January 15, 2013

When considering the purchase of a never-before-used OTC, consumers are diligent about learning more, according to an online survey of more than 900 AccentHealth viewers conducted in September. Nearly three-quarters of respondents indicate they always read the instructions/insert before taking an OTC product for the first time.

January 14, 2013

At least half of consumers cited prior use (58%) as the most commonly reported method to select an OTC remedy, according to an online survey of more than 900 AccentHealth viewers conducted in September. Decisions also are commonly made by reading packages at the shelf (54%) or from a pharmacist's recommendation (50%).

December 18, 2012

One-in-5 respondents expect any increase in OTC usage will be related to aging, according to an online survey of more than 900 AccentHealth viewers conducted in September. However, consumers younger than 55 years were the drivers behind increased OTC usage through 2012.

December 14, 2012

The lower cost of OTCs was cited as the primary reason consumers have increased and plan to increase their OTC usage, according to an online survey of more than 900 AccentHealth viewers conducted in September.

"Year over year, viewers appear to be getting more cost-conscious," said Natalie Hill, AccentHealth VP market research, noting that 39% of viewers suggested that lower costs associated with OTC medicines would drive increased usage in the coming year, as compared with 29% who cited cost as the main driver behind increased OTC use in the past year.

December 12, 2012

As many as 26% of consumers increased their usage of over-the-counter products in the past year, according to an online survey of more than 900 AccentHealth viewers conducted in September. Anticipated increases in OTC use for the upcoming year are driven by those who have already reported a rise in usage in the past year.

November 30, 2012

For the most common conditions suffered by consumers or someone in their household, OTCs served as the first line of defense for more than 40% of consumers across the board, according to an online survey of more than 900 AccentHealth viewers that was conducted in September.

For the 77% of AccentHealth viewers who had experienced heartburn in the past year, 46% used an OTC treatment for relief. For top five symptoms/conditions experienced by viewers in the past year — including cold, cough/sore throat, headache, sinus/nasal congestion and runny nose — 43% of consumers used OTCs to address those conditions before other treatment options.

November 29, 2012

AccentHealth on Wednesday announced it has purchased the patient education wallboard business of Havas’ Impact division.