In honor of the London 2012 Olympic Games being the first in modern history in which women competed in as many sports as men, Procter & Gamble’s hair care brand Pantene celebrated the success of its 11 athlete beauty ambassadors —10 of whom competed in London — for their 12 medals and embodiment of Pantene motto “Healthy is the New Beautiful.”
Such Olympians as Ryan Lochte, Alain Bernard and Liam Tancock, among others, celebrated Gillette’s "Get Started" campaign on Sunday with a ceremonial shave that took place in the Gillette Lounge at the P&G Family Home.
Procter & Gamble’s Old Spice is celebrating its new Champion scent and the London 2012 Olympic Games by partnering with Team USA table tennis representative Timothy Wang, who will look to secure the USA's first-ever medal in table tennis at this year's London 2012 Olympic Games.
In the spirit of the London 2012 Olympic Games, Procter & Gamble’s Always feminine care brand has partnered with track and field athlete Veronica Campbell-Brown to start running the Always “Baton Connection” Facebook program.
Procter & Gamble’s CoverGirl brand has signed U.S. Olympic hopefuls Jennifer Kessy (women’s beach volleyball) and Marlen Esparza (women’s boxing) to represent the beauty brand. In addition, LashBlast Volume and Outlast All-Day Lipcolor will be available in special, limited-edition packaging to honor both women as they compete in the London 2012 Olympic Games.
Procter & Gamble’s Pantene hair care brand will support 11 female athletes as its newest beauty ambassadors. The group will be featured in Pantene’s first global marketing campaign to support the Olympic Games.