DSN senior editor Antoinette Alexander examines in depth sales activity in the anti-aging, facial cleansers, bath & body and baby categories, with the latest trends in beauty and personal care products in this multi-page report.
In this special report, DSN examines three critically important consumer segments for future growth: millennials, boomers/seniors and Hispanics. In the years to come, these consumers will reshape retail and influence the CPG business in a number of key areas.
DSN senior editor Mike Johnsen examines in depth sales activity in the OTC sexual wellness and first-aid categories, with extensive charts and analysis of which brands are driving growth, how summer is spiking sales of anti-itch ointments and bandages, and more in this multi-page report.
"Some suggest that the art of effective communication has been lost forever. We are living in a world of instantaneous, rapid-fire communication. I fear that our desire to respond rather than reflect has resulted in a society that spends more time trying to clarify rather than progressing," writes Dave Wendland, Hamacher Resource Group VP, in his latest blog entry.
Women today play a dynamic role in society, and brands and marketers — including those within the retail pharmacy space — are tirelessly working to earn her trust and loyalty, as she often makes most of the healthcare decisions for her family.
DSN senior editor Mike Johnsen examines in depth sales activity in the OTC allergy relief category, with extensive charts and analysis of which brands are driving the growth, how climate change is creating major spikes in the business and more, in this multi-page report.
To help leading manufacturers gain greater clarity and insight into the ever-changing retail landscape and gain a leg up on the competition, the Mack Elevation Forum and Drug Store News will co-host an exclusive, one-day summit August 22, at the Seaport World Trade Center.
The health benefits of dietary fiber have been well-studied and are widely recognized by authoritative health organizations in the United States. The utility of fiber as a bulkforming laxative for treating occasional constipation or for maintaining regularity has been appreciated for many years.
"The Congressional Research Service is a nonpartisan and objective arm of the Library of Congress that analyzes issues for legislators' consideration. Its inclusion of this statement in its report on prescription drug abuse shows progress in telling both sides of this complex issue. However, much more needs to be done to ensure legitimate access to these medications for patients," writes Steve Anderson, NACDS President and CEO, in his latest blog entry.
DSN recently had a chance to sit down and talk with Jay Lenstrom, general manager of Crossmark's Marketing Werks, an experiential and event marketing firm that helps brands pop at retail by engaging consumers on their path to purchase. Lenstrom calls what they do “engagement marketing” — creating a two-way conversation between brand and consumer. It’s a marketing arena that’s changed dramatically over the past five years and will continue to evolve in time with smartphones and social media.
For chronic pain sufferers, there is a real problem with the abuse of painkillers in the United States. While the number of patients who have a legitimate need for prescription painkillers — 100 million plus — is vastly more than the number of people addicted to painkillers — 11 million — there is a stigma attached to the prescribing, dispensing and utilization of pain medicines.
Novartis Consumer Health has set its sights on making the pain category easier to shop for consumers and helping retailers drive overall category growth through its "beyond the brands" strategy. To discuss these initiatives and more, DSNTV recently interviewed Todd Hutsko of Novartis Consumer Health for its Executive Viewpoint video series
"Should a Medicare senior’s “preferred” pharmacy be nine hours away by plane? Should a community pharmacy be reimbursed $300 below its cost of acquiring and dispensing a lifesaving drug? Should patients endure long trips for basic health services that a local community pharmacist is qualified to provide? Of course not," writes National Community Pharmacists Association CEO, B. Douglas Hoey in his latest guest blog entry.
Drug Store News recently sat down with Miranda Rochol, VP product and strategy for Healthcare Data Solutions, to discuss how comprehensive prescriber validation data solutions can save a pharmacy operation billions of dollars in costs.
The retail landscape can be extremely challenging to navigate, and perhaps no one knows that better than a smaller, niche brand battling against the big players for precious shelf space, working tirelessly to stay top-of-mind with retailers. The good news is that victory is possible.
"With advertising and other forms of traditional media playing a less dominant role in how consumers interact with brands, breaking through with packaging is more significant than ever," writes Crystal Bennett, partner at Little Big Brands, in her latest blog post.