Drug Store News

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Unilever updates margarine campaign with fun look back (Consumables)

Thu, 01/24/2008 - 8:00pm

Unilever’s “I Can’t Believe It’s Not Butter!” margarine brand on Wednesday announced the launch of...

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Coca-Cola aims to expand tea business (Consumables)

Thu, 01/24/2008 - 8:00pm

Coca-Cola Co., the world’s largest soft drink company, is expanding its tea business and will...

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Cheerios names Nashville woman national winner of Children’s Book Contest (Consumables)

Thu, 01/24/2008 - 8:00pm

Cheerios on Thursday announced the national winner of its Children’s Book Contest, awarding a woman...

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Strawberry Frog tapped for Frito-Lay True North launch (Consumables)

Wed, 01/23/2008 - 8:00pm

Frito-Lay on Tuesday tapped independent New York agency Strawberry Frog to serve as creative agency...

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Caffeinated Snickers Charged satisfies hunger, boosts energy (Consumables, New Products)

Tue, 01/22/2008 - 8:00pm

Snickers Brand today announced the introduction of Snickers Charged, the first candy bar from the...

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G2 among Gatorade’s three new product launches (Consumables, New Products)

Mon, 01/21/2008 - 8:00pm

Gatorade is in the thick of launching three new products in 2008, including G2, the...

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Miller Brewing’s MGD hopes 64-calorie version will fatten sales (Consumables, New Products)

Mon, 01/21/2008 - 8:00pm

The Miller Brewing Co. last prepped an aggressive regional rollout of a 64-calorie, female-targeted version...

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PepsiCo positions Amp as everyman’s drink, launches Earnhardt campaign (Consumables, New Products)

Mon, 01/21/2008 - 8:00pm

PepsiCo on Monday began a massive ad campaign for Mountain Dew Amp Energy to position...

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Lindt, Callebaut post strong sales figures (Consumables, Financial News)

Mon, 01/21/2008 - 8:00pm

Swiss chocolate makers Lindt & Spruengli and Barry Callebaut today are posting strong sales figures...

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Kraft Foods expands contract with DHL (Consumables)

Thu, 01/17/2008 - 8:00pm

DHL announced Tuesday that Kraft Foods has renewed and expanded its contract with DHL as...

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